Neuromarketing 2021

Have you ever wished to be able to look into the heads of your customers to find out their motivations, preferences and decisions? The good news is: You can do it with neuromarketing.

We can measure brain signals to determine customer behavior and preferences and to find out why they keep choosing their favorite products. In addition, we can use this principle to predict buying behavior in 2021.

What is neuromarketing anyway?

In the broadest sense, neuromarketing is understood to be the analysis of behavior and neural impulses in order to understand the purchasing behavior of customers. Neuromarketing gives us insights into the wishes, expectations and actions of consumers and that in turn helps us innovative advertising strategiesTo influence product and pricing as well as other areas of marketing.

This also includes brain tests that track brain function and physiological monitoring that monitors the alignment of the pupils and other proxies. While neuromarketing technology is extremely advanced, the concept is simple: customers can lie, but numbers can't. And even if customers are not dishonest, they cannot always express what they mean correctly. Because 95 % of all thoughts take place in our subconscious.

The priming process forms the basis for neuromarketing

Neuromarketing is based on a mechanism known as priming - an electrochemical reaction that is triggered whenever a topic is first implemented. Even before the conscious mind perceives a sensation, the subconscious has already started to analyze and react - all within a single second!

Once a client's brain is primed, new knowledge and stimuli are added that allow the brain to equate that new information with what it already knows, to form and articulate informed views. This information is linked to the details already collected in the priming point.

Neuromarketing is a versatile tool for Assessment of consumer wishes and brand loyalty. Regardless of the form of advertising, it is important to create meaningful and unforgettable effects in the minds of consumers.

Let's see how a neuromarketing campaign will be developed in 2021

During traditional marketing a wide cross-section of consumers using different approaches such as

  • Focus groups
  • Survey
  • Consumer reports

etc., the focus of neuromarketing is on specific marketing test subjects - usually no more than a few hundred, often over a long period of time.

To this end, MRI and EEG machines are used before, during, and after the application of neuromarketing strategies to track participants' brain function. Other measuring devices can also be used to assess heart rhythm, breathing and skin reactions.

While it has had a powerful impact on the marketing landscape, many people don't know exactly what neuromarketing is or how it can be used effectively. Here we introduce you to 5 interesting areas of functional neuromarketing.

1. The importance of the eye-gaze

It has long been known that advertisements that contain real people are many times more successful than advertisements without real people. With the help of eye-tracking technology, it has been found that such photo and video ads attract the interest of potential customers for longer and in a more focused manner.

2. Avoid decision paralysis

An analysis researching consumer behavior found that having too many options can put off potential customers as it leads to what is known as decision paralysis. It is better to limit yourself to a few variants in order to avoid confusion for the customer.

3. Color is important

Remember that your color choices can affect how your customers feel. Colors can evoke a wide variety of emotions, and research has consistently found a correlation between certain colors and certain feelings. One of the most famous examples is the ubiquitous use of the color red by Coca Cola.

4. Fear of loss

One observation that neuromarketing taps into is that people are reluctant to go without something. The fear of missing out on something is just as dominant in consumer behavior as the anticipation of a possible win.

For this reason, “while supplies last” strategies are very effective. If customers have the risk of missing a sale or a product, they are much more willing to make a spontaneous purchase. This is why “framing” is of great importance in neuromarketing: marketers use this tactic to approach customers until they are ready to spend their money.

5. Create memorable headlines

Headlines are one of the first elements of an ad that an audience comes into contact with. So it goes without saying that your headline needs to get noticed. As a result, a modern neuromarketing approach called "Hippocampal Headlines" was invented.

CONCLUSION: With neuromarketing you can position your online shop in the best possible way and place advertising that works!

An important field of neuromarketing research is the activation of the senses and the innate, firmly anchored instinctual reactions in the human central nervous system and brain functions.

Understanding effective colors or fonts improves the effectiveness of marketing campaigns and thus arouses the interest of your potential customers. If you know, What your consumers want and what they need can give you a huge competitive advantage over the competition.

E-commerce company With this clear knowledge of your customers and the potential of technologies such as AI, machine learning and the Internet of Things, a multitude of options are open to you.

Download our free PDF and get even more useful information for your individual neuromarketing strategy!

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