2022 Trends: Content Marketing & Graphic Design

Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead of the trends - is so important.

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As a leading Performance Marketing Agency, we know and understand that Creatives (images and videos) and the stories they tell play an integral role in the performance of paid media, stimulating growth and driving conversions when applied with a strong strategy.

Taahir Hamza, our Creative Director at R17 Ventures, walk you through some of the biggest trends that we are going to see in 2022 for Content Marketing and Graphic Design.

He addresses both content marketing and graphic design trends that we anticipate being at the forefront of cutting edge strategies in paid media for 2022.

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8 Content Marketing Trends for 2022

In 2022, we are going to see an increase in the use of the following eight content marketing strategies:

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1. Short DIY Videos

2. Real Stories

3. Focusing on your Audience (User Generated Content / UGC)

4. Privacy and Transparency

5. Personalisation

6. Content Segmentation

7. Conversational Marketing

8. Adding Value

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6 Graphic Design Trends for Performance Marketing in 2022

When it comes to graphic design trends, particularly within the paid media / performance marketing space, the following 6 trends stand-out as ones to watch in 2022.

1. Colourful Minimalism

2. Attention to Pop Culture

3. Geometric Shapes

4. Simple Data Visualisation

5. Create Movement

6. Panoramic/3D Design