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Jono Duguid

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Senior Business Development Manager - 12yrs+ Experience in Digital Marketing

Blog Post by Jono Duguid

Oct 2, 20244 min read

Why Your Full-Funnel Strategy Isn’t Working – and How to Fix It

Let’s talk about something no one in digital marketing wants to admit: Most full-funnel ...
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Oct 2, 20244 min read

Boosting Conversion Rates with AI Video Creation Tools

In the fast-paced digital landscape, businesses are constantly seeking innovative ways to ...
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Sep 6, 20244 min read

A Framework To Understand And Identify Your Dream Buyer

At R17 Ventures, we understand that truly knowing your customer is the cornerstone of any ...
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Aug 19, 20245 min read

R17's Meta Metrics Cheat Sheet: Analyze Creative Performance

Understanding and optimizing the metrics behind your campaigns is crucial for success. To ...
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Jul 29, 20244 min read

Unlocking Ad Performance with R17's Creative Testing Framework

At R17 Ventures, we understand that the key to sustained success in digital advertising ...
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Jul 19, 20242 min read

Reach Your Targets with Our Free ROI Calculator

Hitting your ROI targets can be tricky, especially when you’re unsure of which metrics to ...
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Jul 10, 20243 min read

Google Analytics Enhances Paid Search Attribution in Latest Update

In a significant advancement for digital marketing, Google Analytics 4 (GA4) has updated ...
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Jun 27, 20244 min read

LinkedIn Complies with EU DSA: Group Targeting Disabled

LinkedIn has ceased allowing advertisers to target users in Europe based on Groups data, ...
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Jun 27, 20241 min read

Google Ads phasing out card payments

Google Ads is making changes to its payment methods, requiring certain high-spending ...
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Jun 25, 20247 min read

YouTube Embeds Ads into Videos to Beat Ad Blockers

YouTube, the world's leading video-sharing platform, has implemented a new strategy to ...
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Jun 19, 20245 min read

Amazon’s 'Performance+' AI Ads: Smarter, Cheaper Results

In a significant development for digital marketing, Amazon has introduced its AI-powered ...
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Jun 18, 20247 min read

PayPal Launches Ad Network Fuelled by User Purchase Data

PayPal has announced the launch of a new ad network that leverages user purchase data to ...
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Jun 18, 20241 min read

Recover Abandoned Carts in 6 Easy Steps

At R17 Ventures, we specialize in crafting strategies that help businesses reclaim lost ...
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Jun 13, 20248 min read

Google Ads Restricts Brand Names & Logos From AI Image Generation

Google Ads has announced a significant update concerning the use of AI image generation ...
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Jun 12, 20246 min read

TikTok Debuts AI-Powered Ad Automation Tools

TikTok has launched a suite of AI-powered ad automation tools designed to help brands ...
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