Blog Post by Jono Duguid
Oct 2, 20244 min read
Why Your Full-Funnel Strategy Isn’t Working – and How to Fix It
Let’s talk about something no one in digital marketing wants to admit: Most full-funnel ...
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Oct 2, 20244 min read
Boosting Conversion Rates with AI Video Creation Tools
In the fast-paced digital landscape, businesses are constantly seeking innovative ways to ...
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Sep 6, 20244 min read
A Framework To Understand And Identify Your Dream Buyer
At R17 Ventures, we understand that truly knowing your customer is the cornerstone of any ...
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Aug 19, 20245 min read
R17's Meta Metrics Cheat Sheet: Analyze Creative Performance
Understanding and optimizing the metrics behind your campaigns is crucial for success. To ...
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Jul 29, 20244 min read
Unlocking Ad Performance with R17's Creative Testing Framework
At R17 Ventures, we understand that the key to sustained success in digital advertising ...
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Jul 19, 20242 min read
Reach Your Targets with Our Free ROI Calculator
Hitting your ROI targets can be tricky, especially when you’re unsure of which metrics to ...
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Jul 10, 20243 min read
Google Analytics Enhances Paid Search Attribution in Latest Update
In a significant advancement for digital marketing, Google Analytics 4 (GA4) has updated ...
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Jun 27, 20244 min read
LinkedIn Complies with EU DSA: Group Targeting Disabled
LinkedIn has ceased allowing advertisers to target users in Europe based on Groups data, ...
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Jun 27, 20241 min read
Google Ads phasing out card payments
Google Ads is making changes to its payment methods, requiring certain high-spending ...
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Jun 25, 20247 min read
YouTube Embeds Ads into Videos to Beat Ad Blockers
YouTube, the world's leading video-sharing platform, has implemented a new strategy to ...
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Jun 19, 20245 min read
Amazon’s 'Performance+' AI Ads: Smarter, Cheaper Results
In a significant development for digital marketing, Amazon has introduced its AI-powered ...
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Jun 18, 20247 min read
PayPal Launches Ad Network Fuelled by User Purchase Data
PayPal has announced the launch of a new ad network that leverages user purchase data to ...
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Jun 18, 20241 min read
Recover Abandoned Carts in 6 Easy Steps
At R17 Ventures, we specialize in crafting strategies that help businesses reclaim lost ...
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Jun 13, 20248 min read
Google Ads Restricts Brand Names & Logos From AI Image Generation
Google Ads has announced a significant update concerning the use of AI image generation ...
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Jun 12, 20246 min read
TikTok Debuts AI-Powered Ad Automation Tools
TikTok has launched a suite of AI-powered ad automation tools designed to help brands ...
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