Case Study: Indyvit | R17 Ventures - Digital Performance Agency

CLIENT REVIEW

"We initially were an agency client of R17 Ventures; however, after 3 months we decided to get them onboard as a shareholder too. We appreciate their pragmatism and their very deep understanding of digital marketing, Shopify and e-commerce in general."

Philipp KirschbaumCo-Founder, Indyvit AG

In association with the two founders, Philip Bienz and Philipp Kirschbaum, we shaped and further developed the business model of Indyvit, developed a strategy on how to onboard and standardize B2B-affiliates on Shopify, and made customer acquisition our mission. Acquiring customers on Facebook and Instagram with a reasonable ROAS was our biggest challenge. We rolled out extensive UGC and invested heavily in the creative strategy and testing - it was not that easy to bring a complex vision of "democratizing supplements" into a consumer-ready-message. Through this extensive creative testing, we were able to lower the CaCs by 25%.‍ In 2022, Indyvit won 2x awards at the Swiss Digital Commerce Awards, for Best E-Commerce Start-Up and Best Feature.