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CASE STUDY · SAAS & APPS · GO-TO-MARKET

Calleebree: 85% more users in three months.

A digital performance agency, paid on results — go-to-market strategy and lead generation across Google, LinkedIn and Meta for a telesales SaaS platform.

85%

increase in users in 3 months

40%

lower cost per lead

1

successful HubSpot migration

The situation

Calleebree is a cloud dialing solution that automates and streamlines outbound telesales for small and medium call centers. Its founder had already seen R17's lead quality firsthand — through a separate telesales business he ran, where R17 was generating leads for his own clients — so when it came time to take Calleebree's MVP to market, the call was easy. Telesales SaaS is a crowded, competitive category; the job was getting a new platform noticed inside it rather than lost in it.

The call

Build the go-to-market plan in the room, not after it.

We started with a hands-on workshop with Calleebree's team in Lisbon — working through the go-to-market strategy together rather than handing over a deck after the fact. From there, we built the lead-generation engine to get the platform in front of the call centers that actually needed it.

The work

Taking an MVP to market

in a crowded category

01

Go-to-market strategy, built with the founding team

Devised in a hands-on workshop with Calleebree's team in Lisbon, so the plan reflected how the product actually worked, not just how it looked from outside.

02

Lead generation across three paid channels

Google Ads, LinkedIn Ads and Meta Ads launched to put Calleebree's MVP in front of the call centers most likely to need it.

03

Cost-efficient growth, not just volume

Cost per lead was brought down 40% while user numbers climbed 85%, so growth didn't come from simply spending more.

04

A CRM built for what comes after MVP

A full HubSpot migration gave Calleebree the infrastructure to keep scaling past its early traction.

The results

Numbers we put on a scoreboard.

  • 85% — increase in users in 3 months
  • 40% — lower cost per lead
  • 1 — successful HubSpot migration
  • Full-funnel lead generation: Google Ads, LinkedIn Ads, Meta Ads
I knew R17 from the quality leads they were generating for a number of the clients I serviced through a separate business I have in telesales, so naturally, when it came to getting Calleebree off the ground, I knew their team would be the best for the job. I was right. Despite the complexities and competitive nature of SaaS, R17 have been able to help us go-to-market and I am excited about what's to come.
Raphael Rohner
Founder · Calleebree

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5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner