E‑Commerce · B2B — A Digital Performance Agency, Paid on Results

Scale your B2B store on repeat orders. Not one-off traffic.

For manufacturers, wholesalers and B2B brands selling online. Paid search, paid social, in‑house creative, email, tracking and reporting — optimized for orders, order value and reorder rate, with CRM and sales support where quotes are part of the sale.

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  • $100M+

    ANNUAL CLIENT REVENUE GENERATED

  • 70+

    CLIENTS

  • 50+

    SPECIALISTS IN-HOUSE

  • 30+

    AWARDS

Trusted by

Why B2B e-commerce brands switch

B2B buyers shop like consumers — but they buy like businesses.

Most e-commerce growth breaks because the target CPA was guessed, not built. So we start with your unit economics, not a channel plan.

01

Your route to the order, mapped first

Click → cart or quote → order → reorder. We map the full route in your store and CRM, and build your target cost per order from order value, margin and reorder rate — not an industry benchmark.

02

Order value and reorders over clicks

We judge paid search, paid social, creative and email against average order value, quote‑to‑order conversion and customer lifetime — not traffic, and not form fills.

03

Senior judgment, backed with our fee

What to scale, what to cut, which customers are worth acquiring. We make those calls — and a slice of our pay rides on getting them right. No growth, no bonus.

How we work

Full-service performance marketing — or just the parts you need.

Everything is done in-house, by our own specialists. Most brands take the full engine; some start with a single channel.

Primary

Full-service performance marketing

One team, one commercial target:

  • Ad creative, produced in-house. Our creative studio makes the ads and tests them against revenue, not impressions.
  • Multi-channel ad management. Paid social and paid search (SEA/PPC), run as one system against your target CPA.
  • Tracking & analytics. Server-side tracking, attribution and board-grade reporting — so you can trust the numbers you scale on.
  • Landing page creative. The pages your ads land on, built to convert the click you paid for.
  • Email & SMS. Post-purchase flows, repeat windows and win-backs that compound retention while paid keeps acquiring.
A base fee plus a bonus we only earn when you grow.

Add-ons

Modular, scoped on their own terms.

  • SEO & GEO
  • Content & organic social
  • CRM setup & sales workflows
  • Outbound lead outreach

Scoped and billed on their own terms.

In-house, senior, accountable.

50+ in-house growth specialists — paid ads, creative, tracking and CRM working off the same P&L. 

Full-funnel e-commerce B2B

We go beyond the ads.

Ads bring the lead. We work on everything that turns it into a customer.

01

Product feed & catalog optimization

Large SKU ranges are a performance channel, not a data chore. Titles, product data, imagery and disapprovals — optimized so your catalog converts across Shopping and social.

02

Store & product page optimization

We find where professional buyers hesitate — specs, pricing tiers, minimum quantities, unclear next steps — and fix the journey to the order.

03

Quote-to-order path

For the products too big for a cart: quote flows, CRM stages and follow-up workflows that move a request to a confirmed order without leads going cold.

04

Reorder & retention flows

Replenishment reminders, account-based email and lapsed-buyer win-backs — so reorder revenue compounds while paid keeps acquiring

05

Quote follow-up with Ganira

When quote requests need a call, Ganira — our sister brand for telesales, appointment setting and qualification — turns them into confirmed orders.

06

Attribution & reporting

Orders, reorder rate, quote pipeline and revenue — in one view, built by our in-house analytics team. You can't scale what you can't trust.

Built, not bought

When off-the-shelf wasn't good enough, we built our own.

Performance First

Our proprietary system for e-commerce growth.

AI analysis of your brand and your performance data, run against the frameworks and learnings from every account we've scaled. It tells us what to test, scale and cut. We don't sell it — it works on your account from day one.

Joint venture with Brain'print

Postcards, triggered like email.

Personalized direct mail fired straight from your CRM — first purchase, repeat window, churn signal. Built with Brain'print. Live in Switzerland.

Client outcomes · B2B

The numbers, stated flat.

60%

Increase in B2B sales (on top of 150% B2C sales) in first year — Turm Kaffee

“R17 manages our B2B performance marketing as well as our B2C”
Sara Leuthold, CEO of Turm Kaffee

Skin in the game.

A base fee, plus a bonus we only earn when you grow.

Contact us

Let's talk.

Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.

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Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner