Your route to the order, mapped first
Click → cart or quote → order → reorder. We map the full route in your store and CRM, and build your target cost per order from order value, margin and reorder rate — not an industry benchmark.
E‑Commerce · B2B — A Digital Performance Agency, Paid on Results
Scale your B2B store on repeat orders. Not one-off traffic.
For manufacturers, wholesalers and B2B brands selling online. Paid search, paid social, in‑house creative, email, tracking and reporting — optimized for orders, order value and reorder rate, with CRM and sales support where quotes are part of the sale.
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Why B2B e-commerce brands switch
B2B buyers shop like consumers — but they buy like businesses.
Most e-commerce growth breaks because the target CPA was guessed, not built. So we start with your unit economics, not a channel plan.
Click → cart or quote → order → reorder. We map the full route in your store and CRM, and build your target cost per order from order value, margin and reorder rate — not an industry benchmark.
We judge paid search, paid social, creative and email against average order value, quote‑to‑order conversion and customer lifetime — not traffic, and not form fills.
What to scale, what to cut, which customers are worth acquiring. We make those calls — and a slice of our pay rides on getting them right. No growth, no bonus.
How we work
Full-service performance marketing — or just the parts you need.
Everything is done in-house, by our own specialists. Most brands take the full engine; some start with a single channel.
Primary
One team, one commercial target:
Add-ons
Scoped and billed on their own terms.
In-house, senior, accountable.
Full-funnel e-commerce B2B
We go beyond the ads.
Ads bring the lead. We work on everything that turns it into a customer.
Large SKU ranges are a performance channel, not a data chore. Titles, product data, imagery and disapprovals — optimized so your catalog converts across Shopping and social.
We find where professional buyers hesitate — specs, pricing tiers, minimum quantities, unclear next steps — and fix the journey to the order.
For the products too big for a cart: quote flows, CRM stages and follow-up workflows that move a request to a confirmed order without leads going cold.
Replenishment reminders, account-based email and lapsed-buyer win-backs — so reorder revenue compounds while paid keeps acquiring
When quote requests need a call, Ganira — our sister brand for telesales, appointment setting and qualification — turns them into confirmed orders.
Orders, reorder rate, quote pipeline and revenue — in one view, built by our in-house analytics team. You can't scale what you can't trust.
Built, not bought
When off-the-shelf wasn't good enough, we built our own.
Performance First
AI analysis of your brand and your performance data, run against the frameworks and learnings from every account we've scaled. It tells us what to test, scale and cut. We don't sell it — it works on your account from day one.
Joint venture with Brain'print

Personalized direct mail fired straight from your CRM — first purchase, repeat window, churn signal. Built with Brain'print. Live in Switzerland.
Client outcomes · B2B
The numbers, stated flat.
Increase in B2B sales (on top of 150% B2C sales) in first year — Turm Kaffee
“R17 manages our B2B performance marketing as well as our B2C”
Skin in the game.
Contact us
Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.
Recognition
Reviews
Awards