E‑Commerce · B2C — A Digital Performance Agency, Paid on Results

Scale your store on profit. Not on vanity ROAS.

For e‑commerce and DTC brands that want more sales, stronger margins and a clearer path to scale. Paid social, paid search, in‑house creative, email/SMS, tracking and reporting — run against the metric that matters: profitable growth.

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  • $100M+

    annual client revenue generated

  • 70+

    clients

  • 50+

    specialists in-house

  • 30+

    awards

Trusted by

Why brands switch

A channel operator runs the ads you ask for. A growth partner tells you what's worth doing — then runs it properly.

Most e-commerce growth breaks because the target CPA was guessed, not built. So we start with your unit economics, not a channel plan.

01

Your economics, modeled first

02

Contribution margin over platform applause

03

Senior judgment, backed with our fee

How we work

Full-service performance marketing — or just the parts you need.

Everything is done in-house, by our own specialists. Most brands take the full engine; some start with a single channel.

Primary

Full-service performance marketing

One team, one commercial target:

  • Ad creative, produced in-house. Our creative studio makes the ads and tests them against revenue, not impressions.
  • Multi-channel ad management. Paid social and paid search (SEA/PPC), run as one system against your target CPA.
  • Tracking & analytics. Server-side tracking, attribution and board-grade reporting — so you can trust the numbers you scale on.
  • Landing page creative. The pages your ads land on, built to convert the click you paid for.
  • Email & SMS. Post-purchase flows, repeat windows and win-backs that compound retention while paid keeps acquiring.
A base fee plus a bonus we only earn when you grow.

Add-ons

Modular, scoped on their own terms.

  • Organic social content
  • SEO & GEO
  • CRM setup & automation
  • Influencer marketing

Scoped and billed on their own terms.

In-house, senior, accountable.

Media, creative and tracking on one team — targeting the same commercial number.

Full-funnel e-commerce

We go beyond the ads.

Ads bring the lead. We work on everything that turns it into a customer.

01

Merchant Center optimization

Your Shopping feed is a performance channel. Titles, product data, imagery, disapprovals — fixed to convert, not just show up.

02

Meta catalog ads

Product-level video, SKU-led formats and offer angles across the products people already want. Your catalog, turned into a creative system.

03

Lifecycle & retention

Post-purchase flows, repeat windows and churn triggers across email, SMS, WhatsApp — even physical mail (see GotPost below).

04

CRO & store experience

Landing pages, product pages, checkout — optimized so more paid clicks become orders.

05

Attribution & reporting

Server-side tracking and incrementality thinking from our in-house analytics team. You can't scale what you can't trust.

06

Influencer at scale

Creator programs with full-funnel measurement — output that drives revenue and feeds paid creative, not just reach.

Built, not bought

When off-the-shelf wasn't good enough, we built our own.

Performance First

Our proprietary system for e-commerce growth.

AI analysis of your brand and your performance data, run against the frameworks and learnings from every account we've scaled. It tells us what to test, scale and cut. We don't sell it — it works on your account from day one.

Joint venture with Brain'print

Postcards, triggered like email.

Personalized direct mail fired straight from your CRM — first purchase, repeat window, churn signal. Built with Brain'print. Live in Switzerland.

Client outcomes · E-Commerce

The numbers, stated flat.

+150%

Increase in sales in first year - Turm Kaffee

100%

Annual revenue growth - Kybun LLC USAA

50%

Increase in sales YoY - PŸUR

“Since working with R17, our business has grown 50%. This was after our previous agency told us that further growth was simply not possible.”
E-Commerce Director · PŸUR
“We are grateful to the team for all their hard work and dedication. Over the span of 2 years, we have seen our revenue increase by 100% and look forward to what the future holds in our partnership with R17 Ventures”
· Kapten & Son

Skin in the game.

A base fee, plus a bonus we only earn when you grow.

Contact us

Let's talk.

Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.

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Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner