Adoption tracked across the whole account
We align with your product metrics to follow usage across account tiers — so campaigns get judged on accounts that activate and expand, not deals that sit idle until renewal.
SaaS · B2B — A Digital Performance Agency, Paid on Results
Anyone can fill a demo pipeline. We scale the adoption that protects your ARR.
For B2B software and enterprise cloud platforms. Paid social, LinkedIn, paid search, in-house creative, CRM, lifecycle messaging, tracking and reporting — optimized for qualified pipeline, account activation and renewal, not form fills.
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Why B2B SaaS brands switch
Accounts that never onboard don't renew. We optimize for the whole account, not the form fill.
If an enterprise buys fifty seats and five get used, that account is a churn risk at renewal — and the campaign that won it wasn't a success. So we track the full arc: click, demo, deal, adoption, renewal.
We align with your product metrics to follow usage across account tiers — so campaigns get judged on accounts that activate and expand, not deals that sit idle until renewal.
We connect your paid social and search campaigns to CRM reality — booked walkthroughs, qualified opportunities, closed contracts — so the platforms learn from deals, not demo-form fills.
What to scale, what to cut, which accounts are worth paying for. We make those calls — and a slice of our pay rides on getting them right. No growth, no bonus.
How we work
Full-service performance marketing — or just the parts you need.
Everything is done in-house, by our own specialists. Most brands take the full engine; some start with a single channel.
Primary
One team, one commercial target:
Add-ons
Scoped and billed on their own terms.
In-house, senior, accountable.
Full-funnel B2B SaaS
We go beyond the ads.
Ads create the pipeline. We work on everything that turns it into ARR — and keeps it there at renewal.
Enterprise products fail when non-technical users can't find value in their first session. Our creative studio builds walkthroughs that drive adoption across the whole account.
Onboarding shouldn't stop at the primary contact's inbox. Behavioral email and in-app tracks reach license holders across the account — so seats get used and expansion paths stay open.
Pilots don't convert on passive email chains. Ganira — our sister brand for consultative sales — works high-value evaluations over the phone, trained to navigate hesitation, not read scripts.
Buying committees increasingly ask ChatGPT, Claude, Perplexity and Gemini what software to shortlist. We optimize so your product shows up in the answer.
Informational keywords out, transactional terms in — budget concentrated where active buyers evaluate solutions.
Which campaigns drive closed-won ARR and which accounts actually adopt — verified by our in-house analytics team, not guessed from platform dashboards.
Built, not bought
When off-the-shelf wasn't good enough, we built our own.
Foundations First
In B2B, if sales and marketing aren't aligned, growth has nowhere to land. Foundations First runs AI analysis across your brand, your pipeline and adoption data, and the frameworks from every B2B account we've scaled — and tells us where the plumbing leaks before we spend. We don't sell it. It works on your account from day one.
Joint venture with Brain'print

Personalized direct mail fired straight from your CRM — first purchase, repeat window, churn signal. Built with Brain'print. Live in Switzerland.
Client outcomes · B2B SaaS
The numbers, stated flat.
Increase in users in three months — Calleebree
Decrease in CPL — Calleebree
Increase in leads — Pushdat
“I knew their team would be the best for the job. I was right. Despite the complexities and competitive nature of SaaS, R17 have been able to help us go-to-market and I am excited about what's to come.”
“R17 has been integral to the success of Pushdat. Their team have been incredibly hands-on and provided guidance and growth plans that make sense and deliver results.”
Skin in the game.
A base fee, plus a bonus we only earn when you grow.
Contact us
Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.
Recognition
Reviews
Awards