SaaS · B2B — A Digital Performance Agency, Paid on Results

Anyone can fill a demo pipeline. We scale the adoption that protects your ARR.

For B2B software and enterprise cloud platforms. Paid social, LinkedIn, paid search, in-house creative, CRM, lifecycle messaging, tracking and reporting — optimized for qualified pipeline, account activation and renewal, not form fills.

Let's talk
  • $100M+

    ANNUAL CLIENT REVENUE GENERATED

  • 70+

    CLIENTS

  • 50+

    SPECIALISTS IN-HOUSE

  • 30+

    AWARDS

Trusted by

Why B2B SaaS brands switch

Accounts that never onboard don't renew. We optimize for the whole account, not the form fill.

If an enterprise buys fifty seats and five get used, that account is a churn risk at renewal — and the campaign that won it wasn't a success. So we track the full arc: click, demo, deal, adoption, renewal.

01

Adoption tracked across the whole account

We align with your product metrics to follow usage across account tiers — so campaigns get judged on accounts that activate and expand, not deals that sit idle until renewal.

02

Ad spend mapped to contract milestones

We connect your paid social and search campaigns to CRM reality — booked walkthroughs, qualified opportunities, closed contracts — so the platforms learn from deals, not demo-form fills.

03

Senior judgment, backed with our fee

What to scale, what to cut, which accounts are worth paying for. We make those calls — and a slice of our pay rides on getting them right. No growth, no bonus.

How we work

Full-service performance marketing — or just the parts you need.

Everything is done in-house, by our own specialists. Most brands take the full engine; some start with a single channel.

Primary

Full-service performance marketing

One team, one commercial target:

  • Ad creative, produced in-house. Our creative studio makes the ads and tests them against revenue, not impressions.
  • Multi-channel ad management. Paid social and paid search (SEA/PPC), run as one system against your target CPA.
  • Tracking & analytics. Server-side tracking, attribution and board-grade reporting — so you can trust the numbers you scale on.
  • Landing page creative. The pages your ads land on, built to convert the click you paid for.
  • Email & SMS. Post-purchase flows, repeat windows and win-backs that compound retention while paid keeps acquiring.
A base fee plus a bonus we only earn when you grow.

Add-ons

Modular, scoped on their own terms.

  • SEO & GEO
  • Content & organic social
  • CRM setup & sales workflows
  • Outbound lead outreach
  • ABM programs

Scoped and billed on their own terms.

In-house, senior, accountable.

Media, creative and tracking on one team — targeting the same commercial number.

Full-funnel B2B SaaS

We go beyond the ads.

Ads create the pipeline. We work on everything that turns it into ARR — and keeps it there at renewal.

01

Explainer & walkthrough videos

Enterprise products fail when non-technical users can't find value in their first session. Our creative studio builds walkthroughs that drive adoption across the whole account.

02

Multi-stakeholder lifecycle

Onboarding shouldn't stop at the primary contact's inbox. Behavioral email and in-app tracks reach license holders across the account — so seats get used and expansion paths stay open.

03

Pilot & trial conversion with Ganira

Pilots don't convert on passive email chains. Ganira — our sister brand for consultative sales — works high-value evaluations over the phone, trained to navigate hesitation, not read scripts.

04

GEO: Generative Engine Optimization

Buying committees increasingly ask ChatGPT, Claude, Perplexity and Gemini what software to shortlist. We optimize so your product shows up in the answer.

05

High-intent search capture

Informational keywords out, transactional terms in — budget concentrated where active buyers evaluate solutions.

06

Attribution & reporting

Which campaigns drive closed-won ARR and which accounts actually adopt — verified by our in-house analytics team, not guessed from platform dashboards.

Built, not bought

When off-the-shelf wasn't good enough, we built our own.

Foundations First

Our proprietary system for B2B growth.

In B2B, if sales and marketing aren't aligned, growth has nowhere to land. Foundations First runs AI analysis across your brand, your pipeline and adoption data, and the frameworks from every B2B account we've scaled — and tells us where the plumbing leaks before we spend. We don't sell it. It works on your account from day one.

Joint venture with Brain'print

Postcards, triggered like email.

Personalized direct mail fired straight from your CRM — first purchase, repeat window, churn signal. Built with Brain'print. Live in Switzerland.

Client outcomes · B2B SaaS

The numbers, stated flat.

85%

Increase in users in three months — Calleebree

40%

Decrease in CPL — Calleebree

400%

Increase in leads — Pushdat

“I knew their team would be the best for the job. I was right. Despite the complexities and competitive nature of SaaS, R17 have been able to help us go-to-market and I am excited about what's to come.”
Founder · Calleebree
“R17 has been integral to the success of Pushdat. Their team have been incredibly hands-on and provided guidance and growth plans that make sense and deliver results.”
CEO · Pushdat

Skin in the game.

A base fee, plus a bonus we only earn when you grow.

Contact us

Let's talk.

Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.

Send message

Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner