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SaaS · B2C — A Digital Performance Agency, Paid on Results

Anyone can buy cheap sign-ups.

We scale the

cohorts that stay.

For consumer apps and subscription software. Paid social, paid search, in-house creative, lifecycle messaging, tracking and reporting — optimized for activation, payback and recurring revenue, not registration spikes.

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  • $100M+

    annual client revenue generated

  • 70+

    clients

  • 50+

    specialists in-house

  • 30+

    awards

Trusted by

Why B2C SaaS brands switch

A cheap sign-up that churns in month four is just an expense.

If CAC takes 12 months to pay back and users leave at month four, scaling ads is a fast way to burn capital. So we optimize for what happens inside your product, not at the top of the funnel.

01

Strategy mapped to your business model

We start with your unit economics and growth milestones — CAC, payback, churn, MRR — and design the acquisition plan around your capital-efficiency targets. Not a generic channel checklist.

02

Optimized for trial-to-paid, not free accounts

A low cost per sign-up means nothing if users abandon onboarding. We track behavior inside your product and optimize spend around the actions that create commercial value — activation, feature adoption, trial-to-paid.

03

Senior judgment, backed with our fee

What to scale, what to cut, which cohorts are worth paying for. We make those calls — and a slice of our pay rides on getting them right. No growth, no bonus.

Schedule a strategy call

How we work

Full-service performance marketing — or just the parts you need.

Everything is done in-house, by our own specialists. Most brands take the full engine; some start with a single channel.

Primary

Full-service performance marketing

One team, one commercial target:

  • Ad creative, produced in-house. Our creative studio makes the ads and tests them against revenue, not impressions.
  • Multi-channel ad management. Paid social and paid search (SEA/PPC), run as one system against your target CPA.
  • Tracking & analytics. Server-side tracking, attribution and board-grade reporting — so you can trust the numbers you scale on.
  • Landing page creative. The pages your ads land on, built to convert the click you paid for.
  • Email & SMS. Post-purchase flows, repeat windows and win-backs that compound retention while paid keeps acquiring.
A base fee plus a bonus we only earn when you grow.

Add-ons

Modular, scoped on their own terms.

  • Organic social content
  • SEO & GEO
  • CRM setup & automation

Scoped and billed on their own terms.

Talk to us See all services

In-house, senior, accountable.

50+ in-house growth specialists — paid ads, creative, tracking and lifecycle working off the same P&L. 

Full-funnel B2C SaaS

We go beyond the ads.

Ads bring the lead. We work on everything that turns it into a customer.

01

Explainer & walkthrough videos

Complex products fail when users can't find value in their first session. Our creative studio builds walkthroughs that clear the friction out of onboarding.

02

Lifecycle: from email to in-app

Behavioral messaging that follows users into your product — email, SMS and in-app prompts triggered by what they do, guiding trials toward retention milestones and the paywall.

03

GEO: Generative Engine Optimization

Users increasingly ask ChatGPT, Claude, Perplexity and Gemini what software to use. We optimize so your product shows up in the answer.

04

High-value conversion with Ganira

For premium tiers, a call converts better than another email. Ganira — our sister brand for consultative sales — connects with high-value users over the phone.

05

Churn-signal direct mail with GotPost

GotPost — our joint venture with Brain'print — fires personalized postcards straight from your CRM the moment a user hits a churn signal. (Swiss market only.)

06

Cohort attribution & reporting

Payback by cohort, LTV by channel, MMP and server-side tracking — built by our in-house analytics team, so you scale on numbers you can trust.

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Client outcomes · B2C SaaS

The numbers, stated flat.

100%

Horoskop Paradies increased its revenue by 100%

2.5M

Skibidi received 2.5M new users in one month

“Following our acquisition of Horoskop Paradies, R17 Ventures doubled the company's revenue within 3 months through comprehensive digital performance marketing that understood the market.”
Raphael Rohner - CEO, Horoskop Paradies
“Thanks to R17’s digital advertising efforts, the Skibidi mobile app was a great success and outperformed our competitors in the SaaS / gaming space.”
Robyn Viljoen - CEO, Influencer Apps
See all success stories Contact us

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Let's talk.

Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.

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Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner