Your sales cycle mapped first
From first click to MQL, SQL and closed‑won contract value — we map the pipeline in your CRM, even for high‑ticket deals with long cycles. That gives us your real baseline and scaling CAC, not an industry benchmark.
Lead Generation · B2B — A Digital Performance Agency, Paid on Results
Optimize your pipeline on opportunities.
Not lead volume.
For B2B brands that grow through qualified pipeline. Paid social, paid search, LinkedIn, in‑house creative, CRM, tracking and reporting — optimized on SQLs, opportunities and closed‑won revenue, not form fills.
Let's talk →annual client revenue generated
clients
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Why B2B brands switch
Most agencies optimize on lead volume. We build the system that turns leads into deals — with our fee on the line.
B2B campaigns plateau when CPL is the KPI, sales feedback never reaches marketing, and the platforms optimize for whoever fills a form fastest. We fix that loop before scaling spend.
From first click to MQL, SQL and closed‑won contract value — we map the pipeline in your CRM, even for high‑ticket deals with long cycles. That gives us your real baseline and scaling CAC, not an industry benchmark.
We build the data pipelines from your CRM back to the ad channels. When a lead becomes an SQL or an open opportunity, the algorithm learns — and stops chasing casual clickers.
What to scale, what to cut, which opportunities are worth paying for. We make those calls — and a slice of our pay rides on getting them right. No growth, no bonus.
How we work
Full-service performance marketing — or just the parts you need.
Everything is done in-house, by our own specialists. Most brands take the full engine; some start with a single channel.
Primary
One team, one commercial target:
Add-ons
Scoped and billed on their own terms.
In-house, senior, accountable.
Full-funnel B2B lead generation
We go beyond the ads.
Ads bring the lead. We work on everything that turns it into a customer.
Informational keywords out, transactional terms in — budget concentrated where active buyers evaluate solutions.
Ads built for the accounts you actually want — firmographic targeting, intent signals, and creative tailored to the buying committee.
Conversions mapped into HubSpot or Salesforce, reps alerted the moment a qualified opportunity lands, and clean data flowing back to the platforms.
Qualified demand still needs someone to pick up the phone. Ganira — our sister brand for telesales, appointment setting and qualification — turns the right conversations into pipeline.
Which campaigns drive closed‑won revenue — verified by our in-house analytics team, not guessed from platform dashboards.
Thought‑leadership pipelines for your founders and executives — an organic trust layer that lowers your blended CAC.
Built, not bought
When off-the-shelf wasn't good enough, we built our own.
Foundations First
In B2B, if sales and marketing aren't aligned, growth has nowhere to land. Foundations First runs AI analysis across your brand, your pipeline data and the frameworks from every B2B account we've scaled — and tells us where the plumbing leaks before we spend. We don't sell it. It works on your account from day one.
Joint venture with Brain'print

Personalized direct mail fired straight from your CRM — first purchase, repeat window, churn signal. Built with Brain'print. Live in Switzerland.
Client outcomes · B2B lead gen
The numbers, stated flat.
Das Zelt received a 16x Return on ad spend
Assenagon Asset Management received 100% increase in monthly baseline lead
Hamilton received a 44% decrease in CPL (Cost Per Lead)
“R17 has proven themselves as an asset to our team. Their experience in performance marketing and understanding of the financial services industry, as well as their willingness to go above and beyond, has been standout to the success of our partnership. We look forward to continued success as they continue to drive performance”
“R17 Ventures has been managing all our digital performance marketing activities for two years, continuing to do so effectively. We've achieved substantial growth in our B2C ticket sales and in our B2B lead generation.”
Skin in the game.
Contact us
Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.
Recognition
Reviews
Awards