Lead Generation · B2B — A Digital Performance Agency, Paid on Results

Optimize your pipeline on opportunities.

Not lead volume.

For B2B brands that grow through qualified pipeline. Paid social, paid search, LinkedIn, in‑house creative, CRM, tracking and reporting — optimized on SQLs, opportunities and closed‑won revenue, not form fills.

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  • $100M+

    annual client revenue generated

  • 70+

    clients

  • 50+

    specialists in-house

  • 30+

    awards

Trusted by

Why B2B brands switch

Most agencies optimize on lead volume. We build the system that turns leads into deals — with our fee on the line.

B2B campaigns plateau when CPL is the KPI, sales feedback never reaches marketing, and the platforms optimize for whoever fills a form fastest. We fix that loop before scaling spend.

01

Your sales cycle mapped first

From first click to MQL, SQL and closed‑won contract value — we map the pipeline in your CRM, even for high‑ticket deals with long cycles. That gives us your real baseline and scaling CAC, not an industry benchmark.

02

The platforms trained on real opportunities

We build the data pipelines from your CRM back to the ad channels. When a lead becomes an SQL or an open opportunity, the algorithm learns — and stops chasing casual clickers.

03

Senior judgment, backed with our fee

What to scale, what to cut, which opportunities are worth paying for. We make those calls — and a slice of our pay rides on getting them right. No growth, no bonus.

How we work

Full-service performance marketing — or just the parts you need.

Everything is done in-house, by our own specialists. Most brands take the full engine; some start with a single channel.

Primary

Full-service performance marketing

One team, one commercial target:

  • Ad creative, produced in-house. Our creative studio makes the ads and tests them against revenue, not impressions.
  • Multi-channel ad management. Paid social and paid search (SEA/PPC), run as one system against your target CPA.
  • Tracking & analytics. Server-side tracking, attribution and board-grade reporting — so you can trust the numbers you scale on.
  • Landing page creative. The pages your ads land on, built to convert the click you paid for.
  • Email & SMS. Post-purchase flows, repeat windows and win-backs that compound retention while paid keeps acquiring.
A base fee plus a bonus we only earn when you grow.

Add-ons

Modular, scoped on their own terms.

  • SEO & GEO
  • Content & organic social
  • CRM setup & automation
  • Outbound lead outreach
  • ABM programs

Scoped and billed on their own terms.

In-house, senior, accountable.

Media, creative and tracking on one team — targeting the same commercial number.

Full-funnel B2B lead generation

We go beyond the ads.

Ads bring the lead. We work on everything that turns it into a customer.

01

High-intent search capture

Informational keywords out, transactional terms in — budget concentrated where active buyers evaluate solutions.

02

ABM & account targeting

Ads built for the accounts you actually want — firmographic targeting, intent signals, and creative tailored to the buying committee.

03

CRM architecture & lead routing

Conversions mapped into HubSpot or Salesforce, reps alerted the moment a qualified opportunity lands, and clean data flowing back to the platforms.

04

Lead qualification with Ganira

Qualified demand still needs someone to pick up the phone. Ganira — our sister brand for telesales, appointment setting and qualification — turns the right conversations into pipeline.

05

Server-side attribution

Which campaigns drive closed‑won revenue — verified by our in-house analytics team, not guessed from platform dashboards.

06

Executive content

Thought‑leadership pipelines for your founders and executives — an organic trust layer that lowers your blended CAC.

Built, not bought

When off-the-shelf wasn't good enough, we built our own.

Foundations First

Our proprietary system for B2B growth.

In B2B, if sales and marketing aren't aligned, growth has nowhere to land. Foundations First runs AI analysis across your brand, your pipeline data and the frameworks from every B2B account we've scaled — and tells us where the plumbing leaks before we spend. We don't sell it. It works on your account from day one.

Joint venture with Brain'print

Postcards, triggered like email.

Personalized direct mail fired straight from your CRM — first purchase, repeat window, churn signal. Built with Brain'print. Live in Switzerland.

Client outcomes · B2B lead gen

The numbers, stated flat.

16x

Das Zelt received a 16x Return on ad spend

100%

Assenagon Asset Management received 100% increase in monthly baseline lead

44%

Hamilton received a 44% decrease in CPL (Cost Per Lead)

“R17 has proven themselves as an asset to our team. Their experience in performance marketing and understanding of the financial services industry, as well as their willingness to go above and beyond, has been standout to the success of our partnership. We look forward to continued success as they continue to drive performance”
Hans-Günther Bonk - Board Member, Assenagon Asset Management SA
“R17 Ventures has been managing all our digital performance marketing activities for two years, continuing to do so effectively. We've achieved substantial growth in our B2C ticket sales and in our B2B lead generation.”
Adrian Steiner - CEO, Das Zelt AG

Skin in the game.

A base fee, plus a bonus we only earn when you grow.

Contact us

Let's talk.

Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.

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Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner