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Services · Email, SMS & WhatsApp — A Digital Agency, Paid on Results

Flows that turn one buyer into a repeat buyer.

Lifecycle, retention and onboarding flows across email, SMS and WhatsApp — triggered by what your customers actually do. Built by an official Klaviyo and Customer.io partner, and measured on repeat rate, AOV and LTV.

Email drives up to 50% of monthly revenue for Turm Kaffee.

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What we do

Every message earns its place in the flow.

Paid brings the customer in once. Owned channels are where that acquisition cost pays back — again and again, at near‑zero marginal cost.

01

Lifecycle & retention flows

Welcome, post‑purchase, replenishment, win‑back and churn‑signal flows — triggered by behavior, timed to your repeat windows, tested against revenue per recipient.

02

Campaigns & segmentation

Promotional and editorial campaigns sent to the segments that will act on them. List growth, deliverability and sunset policies handled — because a clean list outperforms a big one.

03

Onboarding & in‑product lifecycle

For SaaS and apps: behavioral email, SMS and in‑app tracks that move sign‑ups to activation and trials to paid.

04

WhatsApp & conversational channels

Order updates, reorder prompts and win‑backs on the channel your customers open first. Permission‑first, measured like everything else.

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How it's billed

Inside the performance engine — or standalone.

In a full‑service performance engagement, email and SMS are part of the engine — covered by the same base fee, with our bonus riding on the growth they compound. As a standalone service, lifecycle is scoped and billed on its own terms. Eith

In-house, senior, accountable.

50+ in-house growth specialists — paid ads, creative, tracking and CRO working off the same P&L.

Client Outcomes · Lifecycle

R17 is proud to be a Klaviyo, Customer.io and HubSpot partner agency.

The flows quietly became one of our biggest revenue lines — with none of the media spend behind them.
Founder, DTC brand

Works Best With

Explore related services.
Digitized Direct Mail HubSpot Paid Social

Skin in the game.

A base fee, plus a bonus we only earn when you grow.

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Let's talk.

Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.

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Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner