Lead Generation · B2C — A Digital Performance Agency, Paid on Results

Train your ad accounts to find buyers. Not form fillers.

For high‑ticket consumer services, fintech and digital apps that grow through leads. Paid social, paid search, in‑house creative, landing pages, email/SMS, tracking and reporting — optimized on the leads that become customers, not the forms that get filled.

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  • $100M+

    annual client revenue generated

  • 70+

    clients

  • 50+

    specialists in-house

  • 30+

    awards

Trusted by

Why brands switch

Cheap leads are expensive. We scale on the ones that become

 customers.

Most e-commerce growth breaks because the target CPA was guessed, not built. So we start with your unit economics, not a channel plan.

01

Your funnel mapped to real unit economics

From first click to verified lead, activated account or paid deposit — we map the journey in your CRM and work out the CPL your economics can actually sustain. Not a generic industry benchmark.

02

The platforms trained on real conversions

We pipe your down‑funnel events — funded account, approved quote, paid deposit — back into the ad platforms. The algorithm stops rewarding cheap clicks and starts finding buyers.

03

Senior judgment, backed with our fee

What to scale, what to cut, which leads are worth paying for. We make those calls — and a slice of our pay rides on getting them right. No growth, no bonus.

How we work

Full-service performance marketing — or just the parts you need.

Everything is done in-house, by our own specialists. Most brands take the full engine; some start with a single channel.

Primary

Full-service performance marketing

One team, one commercial target:

  • Ad creative, produced in-house. Our creative studio makes the ads and tests them against revenue, not impressions.
  • Multi-channel ad management. Paid social and paid search (SEA/PPC), run as one system against your target CPA.
  • Tracking & analytics. Server-side tracking, attribution and board-grade reporting — so you can trust the numbers you scale on.
  • Landing page creative. The pages your ads land on, built to convert the click you paid for.
  • Email & SMS. Post-purchase flows, repeat windows and win-backs that compound retention while paid keeps acquiring.
A base fee plus a bonus we only earn when you grow.

Add-ons

Modular, scoped on their own terms.

  • Organic social content
  • SEO & GEO
  • CRM setup & automation

Scoped and billed on their own terms.

In-house, senior, accountable.

Media, creative and tracking on one team — targeting the same commercial number.

Full-funnel lead generation

We go beyond the ads.

Ads bring the lead. We work on everything that turns it into a customer.

01

High-intent search capture

Broad informational keywords out, transactional terms in — budget concentrated where buyers are actively looking.

02

Creative built to qualify

Hooks, angles and social proof that attract buyers and repel tire‑kickers — scored on down‑funnel value, not engagement.

03

Qualification funnels

Quiz funnels, dynamic forms and phone verification that filter intent at the door — so sales time goes to real prospects.

04

CRM integration & lead routing

Leads land in your CRM clean, scored and routed instantly — and conversion data flows back to the platforms.

05

Server-side attribution

Platform numbers got unreliable as privacy rules tightened. Our in‑house analytics team builds the tracking that shows which ads drive customers, not clicks.

06

Nurture flows

Email and SMS sequences that fire the moment a lead lands — and keep it warm until they buy.

Built, not bought

When off-the-shelf wasn't good enough, we built our own.

Foundations First

Our proprietary system for lead generation growth.

AI analysis of your brand and your performance data, run against the frameworks and learnings from every account we've scaled. It tells us what to test, scale and cut. We don't sell it — it works on your account from day one.

Joint venture with Brain'print

Postcards, triggered like email.

Personalized direct mail fired straight from your CRM — first purchase, repeat window, churn signal. Built with Brain'print. Live in Switzerland.

Client outcomes · B2C lead gen

The numbers, stated flat.

300-400%

Increase in leads — Petiole

100%

Increase in sales in five months — HotelCard

+2000

Early adopters within two months — Fliggs Mobile

“What sets them apart almost against anyone else, any agency you can find on the market, at least in the markets that I've been working in, is that they're willing to put skin in the game.”
CEO — Fliggs Mobile
“R17's innovative marketing strategies have doubled our orders through paid media in a matter of months, reflecting a deep understanding of our vision for value-driven travel experiences.”
CEO — HotelCard AG

Named outcomes coming soon — with client quote.

Skin in the game.

A base fee, plus a bonus we only earn when you grow.

Contact us

Let's talk.

Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.

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Skin in the game.

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner