Your funnel mapped to real unit economics
From first click to verified lead, activated account or paid deposit — we map the journey in your CRM and work out the CPL your economics can actually sustain. Not a generic industry benchmark.
Lead Generation · B2C — A Digital Performance Agency, Paid on Results
Train your ad accounts to find buyers. Not form fillers.
For high‑ticket consumer services, fintech and digital apps that grow through leads. Paid social, paid search, in‑house creative, landing pages, email/SMS, tracking and reporting — optimized on the leads that become customers, not the forms that get filled.
Let's talk →annual client revenue generated
clients
specialists in-house
awards
Trusted by
Why brands switch
customers.
Most e-commerce growth breaks because the target CPA was guessed, not built. So we start with your unit economics, not a channel plan.
From first click to verified lead, activated account or paid deposit — we map the journey in your CRM and work out the CPL your economics can actually sustain. Not a generic industry benchmark.
We pipe your down‑funnel events — funded account, approved quote, paid deposit — back into the ad platforms. The algorithm stops rewarding cheap clicks and starts finding buyers.
What to scale, what to cut, which leads are worth paying for. We make those calls — and a slice of our pay rides on getting them right. No growth, no bonus.
How we work
Full-service performance marketing — or just the parts you need.
Everything is done in-house, by our own specialists. Most brands take the full engine; some start with a single channel.
Primary
One team, one commercial target:
Add-ons
Scoped and billed on their own terms.
In-house, senior, accountable.
Full-funnel lead generation
We go beyond the ads.
Ads bring the lead. We work on everything that turns it into a customer.
Broad informational keywords out, transactional terms in — budget concentrated where buyers are actively looking.
Hooks, angles and social proof that attract buyers and repel tire‑kickers — scored on down‑funnel value, not engagement.
Quiz funnels, dynamic forms and phone verification that filter intent at the door — so sales time goes to real prospects.
Leads land in your CRM clean, scored and routed instantly — and conversion data flows back to the platforms.
Platform numbers got unreliable as privacy rules tightened. Our in‑house analytics team builds the tracking that shows which ads drive customers, not clicks.
Email and SMS sequences that fire the moment a lead lands — and keep it warm until they buy.
Built, not bought
When off-the-shelf wasn't good enough, we built our own.
Foundations First
AI analysis of your brand and your performance data, run against the frameworks and learnings from every account we've scaled. It tells us what to test, scale and cut. We don't sell it — it works on your account from day one.
Joint venture with Brain'print

Personalized direct mail fired straight from your CRM — first purchase, repeat window, churn signal. Built with Brain'print. Live in Switzerland.
Client outcomes · B2C lead gen
The numbers, stated flat.
Increase in leads — Petiole
Increase in sales in five months — HotelCard
Early adopters within two months — Fliggs Mobile
“What sets them apart almost against anyone else, any agency you can find on the market, at least in the markets that I've been working in, is that they're willing to put skin in the game.”
“R17's innovative marketing strategies have doubled our orders through paid media in a matter of months, reflecting a deep understanding of our vision for value-driven travel experiences.”
Named outcomes coming soon — with client quote.
Skin in the game.
A base fee, plus a bonus we only earn when you grow.
Contact us
Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.
Skin in the game.
Reviews
Awards