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Services · Paid Social — A Digital Agency, Paid on Results TEST

Paid social, run for contribution margin. Not for reach. 

Meta, TikTok, LinkedIn, Snap, Pinterest and X — managed as one system against your target CPA, with the ad creative produced in‑house. Reported on CAC and payback, and billed with our bonus riding on your growth.

Meta Business Partner · Kapten & Son South Africa: revenue up 100%+ in two years.

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What we do

Creative, media and measurement — one team, one target.

Paid social breaks when creative, buying and tracking live in different rooms. Here they don't.

01

Media buying, full‑funnel TEST

Campaign strategy, account structure, audience and signal strategy, budget steering and scaling across Meta, TikTok, LinkedIn, Snap, Pinterest and X. Every platform judged against the same commercial target — not its own dashboard.

02

Ad creative, produced in‑house

Concepts, video, statics and UGC‑style formats from our creative studio, tested against revenue. Creative decides more of your CPA than any bid setting — so it's produced here, not outsourced.

03

Catalog & product ads

Product‑level video, SKU‑led formats and offer angles built on the products people already want. Your catalog, turned into a creative system.

04

Landing pages & tracking

The pages your ads land on, built to convert the click — and server‑side tracking from our in‑house analytics team, so the platforms learn from real orders and deals, not proxy events.

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A base fee, plus a bonus we only earn when you grow.

How we're paid

How it's billed

Performance marketing, on a performance model.

Paid social is performance marketing — so it runs on our performance model. You pay a base fee; the bonus only triggers on incremental growth against targets we agree upfront. No growth, no bonus.

In-house, senior, accountable.

Media, creative and tracking on one team — targeting the same commercial number.

Client Outcomes · Paid Social

The numbers, stated flat.

100%+

Kapten & Son South Africa grew revenue 100%+ in two years.

6 mo

SoFlow did a year of sales in six months.

150%

Turm Kaffee grew 150% in year one.

Since partnering with R17, we have been able to substantially grow our e-commerce unit and expand to multiple countries while acquiring new customers at a profitable ROAS.
CMO - SoFlow
Since working with R17, our business has grown 50%. This was after our previous agency told us that further growth was simply not possible.
E-Commerce Director · PŸUR
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Works Best With

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SEA / PPC Content Production Data & Reporting

Skin in the game.

A base fee, plus a bonus we only earn when you grow.

Contact us

Let's talk.

Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.

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Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner