Why R17 — a digital agency, paid on results

Plenty of agencies run ads. We take responsibility for the result. End to end.

Everything in-house, one team on your account, and a fee structure that ties our pay to your growth.

This page is the case for choosing us — made with proof, not adjectives.

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$100M+

annual client revenue generated

70+

clients

50+

specialists in-house

30+

awards

Trusted by

Words from our CEO

Before our CEO lead R17, she was a client.

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“I didn't apply to work at R17. I hired them. I sat where you're sitting — a brand to grow, a budget to justify, and no shortage of agencies promising the world. What I got from R17 was a team that treated my numbers like their own. They told me which ideas weren't worth my budget — even when saying so shrank theirs — and did whatever the result needed. Every agency says it cares about its clients' growth. I believed this one enough to join it. Today I lead it as CEO.”
Mariangela Coco, CEO.

Why brands choose us

Six reasons, each one checkable.

Don't take any of them on trust. Every card here is visible in the first month of working with us.

01

Our pay rides on your growth

A base fee, plus a performance bonus that only triggers when we beat your status quo. No growth, no bonus.

02

Everything in-house

Creative studio, media buying, landing pages, email, tracking and analytics under one roof. No third-party hand-offs.

03

You talk to the people doing the work

No account managers relaying messages. Your point of contact is the performance team on your account.

04

We test with our own money

We build and invest in our own ventures. The strategies we recommend have been tried at our own risk first.

05

Frameworks, not gut feeling

Weekly structured testing of creatives, hooks, offers and audiences — judged on unit economics and CPA, not reach.

06

Transparent to the point of uncomfortable

We report the data — including what didn't work — and don't hide behind the word 'optimizations'.

A base fee, plus a bonus we only earn when you grow.

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One team, one number.

Strategy, media, creative, retention and data — targeting the same commercial outcome as you.

The results

65% of our clients doubled revenue in their first 12 months with us.

“150% growth in first year.”
Turm Kaffee
“400% growth in 3 months.”
Secondhandbags AG
“100% sales growth in USA.”
Kybun LLC
“R17 goes above & beyond to help us reach our ambitious goals.”
Oxa (Nanoleq AG)
“R17 is always on-point, with very high transparency.”
SoFlow
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No hiding behind “optimizations.”

We report what we did, why we did it, and what it returned — including the tests that didn't win. Growth is built on honest data, not polished decks.

Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner

Contact us

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Tell us about your business and growth ambition. We'll come back to you within one business day with a custom proposal.

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