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CASE STUDY · FASHION & LUXURY · E-COMMERCE

Day Shoes: revenue doubled

in year one.

A digital performance agency, paid on results — funnelled paid media and retention marketing for a Zürich footwear house, then the platform build behind its expansion into Germany.

167%

revenue growth over 2 years

276%

increase in returning customers in 1 year

Germany

new market entered, Shopify store built and launched by R17

The situation

Day Shoes is a Zürich footwear house founded in 1935, built on timeless design, soft leather and craftsmanship that's meant to outlast trends rather than chase them. R17 has run the brand's performance marketing since the partnership began in April 2019 — and the job was never just growth in one market. It was growth solid enough to eventually support expanding somewhere entirely new.

The call

Grow the core market first,

then take the platform somewhere new.

Sales don't come from one channel doing everything. We ran paid media across Google, Meta and Pinterest to bring new customers in, backed by email marketing built specifically to keep them coming back — acquisition and retention pulling in the same direction rather than competing for budget. That combination is what doubled revenue in year one, and it's what eventually gave Day Shoes the numbers and the confidence to expand into Germany, with R17 building the new store to support it.

The work

From one market to two, on

the back of real retention

01

Funnelled paid media across three channels

Google, Meta and Pinterest ads run together as one acquisition funnel rather than siloed, disconnected campaigns.

02

Retention built in from the start

Email marketing aimed specifically at bringing customers back, driving a 276% increase in returning customers in year one.

03

Compounding growth over two years

Revenue up 100% in year one, continuing to grow into year two.

04

A new market, built from the ground up

In 2023, R17 developed and launched Day Shoes' German e-commerce store on Shopify, extending the brand beyond Switzerland on the strength of what was already working at home.

The results

Numbers we put on a scoreboard.

  • 167% — revenue growth over 2 years
  • 276% — increase in returning customers in 1 year
  • Germany — new market entered, with a dedicated Shopify store built and launched by R17
  • Continuous partnership since April 2019
Day Shoes' partnership with R17 has yielded remarkable results. Within the first year, our sales increased significantly, primarily due to R17's effective management of Google and Meta advertisements. This successful collaboration has not only strengthened our presence in the Swiss market but also enabled our expansion into Germany, where R17 developed and launched our new German e-commerce platform on Shopify — marking a significant milestone in our growth journey.
Licio Greco
CEO · Day Shoes AG

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