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CASE STUDY · TELECOM · GO-TO-MARKET

Fliggs Mobile: 2,000+ early adopters in

2 months.

A digital performance agency, paid on results — and a shareholder — behind the pre-launch and go-to-market strategy for a Web3-powered US mobile carrier.

2,000+

early adopters within two months

6+

ad platforms tracked, plus GA4

Full

digital performance marketing roll-out, built on systematic testing

The situation

Fliggs Mobile offers mobile plans on one of the largest 5G networks in the US, with a twist: activate the Web3 wallet and customers earn monthly Bitcoin cashback on their service fees, alongside digital IDs and loyalty rewards built for a telecom-meets-Web3 audience. R17 came in as a shareholder, not just an agency, to run the pre-launch and go-to-market strategy — the job was building a real early-adopter base from zero, before the brand had any track record to lean on.

The call

Test everything before spending real budget on any of it.

A pre-launch brand has no existing data to build on, so testing came first: messaging angles, creatives, headlines and CTAs run against Tier 1 US locations, narrowed down by process of elimination rather than guesswork. Advanced tracking across six ad platforms and GA4 fed that testing straight into Looker Studio dashboards, so every campaign decision had real customer feedback behind it — not assumptions.

The work

Testing a brand into existence, from zero

01

A testing framework built before the campaigns were

Messaging angles, creatives, headlines and CTAs tested systematically across Tier 1 US locations, with underperforming approaches eliminated rather than guessed away.

02

Advanced tracking across six ad platforms and GA4

A Mobile Measurement Partner integration giving one precise, unified view of performance instead of six disconnected dashboards.

03

Looker Studio dashboards feeding decisions in near real time

Performance tracked against targets continuously, so budget could move toward what was actually working rather than waiting for a campaign to finish.

04

R17 involved as shareholder, not just agency

Pre-launch and go-to-market run with R17's own stake in the outcome — the same skin-in-the-game model behind the rest of R17's performance work.

The results

Numbers we put on a scoreboard.

  • 2,000+ early adopters acquired within 2 months
  • 6+ ad platforms tracked, plus GA4, through a single Mobile Measurement Partner setup
  • Full digital performance marketing roll-out, built on systematic testing
  • R17 involved as shareholder, not just performance marketing partner
What sets them apart almost against anyone else, any agency you can find on the market, at least in the markets that I've been working in, is that they're willing to put skin in the game.
Stefan Riedel
CEO · Fliggs Mobile

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