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Case Study · Entertainment · Saas B2C

Horoskop Paradies: Doubled revenue in 3 months

Horoskop Paradies already had a strong position in the Swiss and German astrology market. R17 saw an opportunity to improve the business from the inside out through acquiring the company, rebuilding its digital foundation and connecting that with a full performance strategy. Within three months, revenue had doubled.

1x

successful acquisition

100%

increase in revenue

1x

professional website redevelopment

The situation

Horoskop Paradies is a SaaS business offering online horoscopes, astrology subscriptions and related products in Switzerland and Germany. The business had an established market presence, but its digital setup was limiting what could be achieved. The opportunity was bigger than simply driving more traffic. The website, tracking, technology and conversion journey all needed to work together before marketing investment could deliver its full potential.

The call

Fix the foundation before pushing the accelerator

R17 took a different approach from simply increasing ad spend. Having acquired Horoskop Paradies, we had a direct stake in the outcome — so the priority was to understand and improve the business as a whole. We rebuilt the website and upgraded the underlying technology, including tracking and conversion optimisation. Only once that foundation was in place did we roll out the wider marketing strategy, giving every channel a stronger platform to perform from.

The work

Rebuild, activate, optimise
01

Rebuild the digital foundation

We redeveloped the Horoskop Paradies website and improved the underlying tech stack, with particular focus on tracking and the customer conversion journey. This created a stronger base for everything that followed.

02

Connect performance channels

With the new foundation in place, we introduced a coordinated digital marketing strategy across Facebook, Instagram, TikTok and search engine advertising. This gave the business multiple routes to reach and convert relevant audiences.

03

Strengthen retention through email

Email marketing was added alongside paid media to support the customer journey beyond the initial interaction and create additional opportunities for conversion and repeat engagement.

04

Build the brand beyond paid media

We also rolled out organic content to complement the paid strategy, creating a broader digital presence rather than relying on advertising alone.

The results

From digital reset to rapid growth

  • 100% increase in revenue
  • A complete digital rebuild
  • Full-funnel marketing in place
  • R17 with skin in the game
Following our acquisition of Horoskop Paradies, R17 Ventures doubled the company's revenue within 3 months through comprehensive digital performance marketing that understood the market.
Raphael Rohner
CEO, Horoskop Paradies (R17 Ventures)

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