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CASE STUDY · AUTOMOTIVE · PAID SOCIAL

Pineapple Bikes: 1,500% ROI in a

record month.

A digital performance agency, paid on results — paid social and traffic growth for a Swiss electric-scooter brand's best month yet.

1,500%

ROI in a record month

64%

increase in traffic

318%

increase in Meta CTR (Oct 2022–2023)

The situation

Pineapple Bikes is a Swiss e-mobility brand selling 100% electric scooters built for free-roaming city use — a quieter, zero-emission alternative for getting around, delivered free to the door. R17 came in to grow paid media performance, and the brief was more specific than "more traffic": a real jump in return on the ad spend behind it, not just more sessions at the same efficiency.

The call

More traffic is easy.

More profitable traffic is the job.

Traffic growth alone doesn't pay for itself if it costs more to acquire. So alongside driving more sessions to the store, we pushed hard on ad performance itself — creative and targeting tuned to lift click-through and conversion efficiency, not just volume. Traffic and efficiency moving together, rather than one traded off against the other, is what compounded into a record month.

The work

Building toward a record month, not chasing one

01

Full ownership of the paid media account

Creative, targeting and budget decisions run as one connected account by R17, rather than split across vendors who don't talk to each other.

02

Creative tuned to earn attention on Meta

Ad creative and targeting refined specifically for the platform, lifting Meta click-through rate from 0.39% to 1.63% — a 318% increase between October 2022 and October 2023.

03

Traffic growth without trading away efficiency

Store traffic up 64%, driven alongside the ROI gains rather than at the expense of them.

04

Continuous testing that compounded into a record month

Ongoing optimization across the account culminated in a 1,500% ROI in September 2023.

The results

Numbers we put on a scoreboard.

  • 1,500% — ROI in a record month
  • 64% — increase in traffic
  • 318% — increase in Meta CTR
  • Full ownership of paid social and paid media strategy
Working with R17 Ventures AG has been a game-changer for Pineapple Bikes. Their strategic approach has significantly boosted our online presence, resulting in a remarkable ROI. Their tailored ads have truly captivated our audience.
Kjersti Haukenes
Co-Founder · Pineapple Bikes

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