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CASE STUDY · SAAS & APPS · GO-TO-MARKET

Pushdat: 300% more users in three months.

A digital performance agency, paid on results — go-to-market strategy, product input and full-funnel paid media for R17's own SaaS venture.

300%

increase in users in 3 months

400%

increase in leads in 3 months

3+

global markets

The situation

Pushdat is a SaaS venture of R17 Ventures — an AI-powered tool that lets Shopify merchants generate digital creative assets for their organic content and paid media, straight from their store. We've been on it since before there was a product to advertise: market research, go-to-market planning, and paid media from day one. The challenge was the standard early-SaaS one — get real users on the platform fast enough to prove the model, and do it across more than one market rather than betting everything on home turf.

The call

Go-to-market from day one, not after launch.

We didn't come in to run ads on a finished product. We were in the room for the market research and the go-to-market plan before launch, and stayed close enough to product decisions that positioning and roadmap moved together rather than positioning trying to catch up to what got built. From there, one funnel: paid social, SEA/PPC, Shopify add-on advertising, SEO and email marketing, working together rather than run as five separate channels.

The work

Building the go-to-market, then running it

01

Go-to-market from the ground up

Market research and go-to-market planning before launch, with direct input into product conceptualization so what got built matched what the market actually wanted.

02

Full-funnel paid media

Paid social, SEA/PPC, Shopify add-on advertising, SEO and email marketing running as one coordinated funnel, not five channels optimized in isolation.

03

Multi-market rollout

The same playbook proven in one market, then repeated rather than reinvented, across 3+ global markets.

04

Distribution through R17's own client base

Pushdat introduced directly to a number of R17 clients, giving the product a warm distribution channel most SaaS launches don't get.

The results

Numbers we put on a scoreboard.

  • 300% — increase in users in 3 months
  • 400% — increase in leads in 3 months
  • 3+ — global markets
  • Full-funnel ownership: paid social, SEA/PPC, Shopify add-on advertising, SEO, email marketing
R17 has been integral to the success of Pushdat. Their team have been incredibly hands-on and provided guidance and growth plans that make sense and deliver results. Not only have they helped us in strategising a full go-to-market strategy, but were incredibly involved in the conceptualisation of the actual product that is inline with market demands.
David Simon
CEO · Pushdat

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Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner