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CASE STUDY · TELECOM · PAID MEDIA

PŸUR: 50% business growth in year one

A digital performance agency, paid on results - full ownership of PŸUR's display, Google Ads (SEA/PPC) and paid social.

50%

— business growth in year one

1,000+

— creative assets tested per year

The situation

PŸUR (Tele Columbus AG) is one of Germany's major telecom operators, with broadband, mobile and TV under one roof. Their paid media budget was already committed — what wasn't happening was growth. Their previous agency wasn't moving the number that mattered, so PŸUR came looking for a partner to take real ownership of the ad spend and make it earn its keep. R17 came in as PŸUR's performance partner across display, Google Ads (SEA/PPC) and paid social, with one mandate: turn the budget into growth.

The call

Feed the algorithm good data,

then get out of its way.

Ad platforms optimize on what they're given. Thin creative and slow testing starve the algorithm of signal — so growth stalls right when it should compound. We gave PYÜR's account the opposite: high creative volume, tested fast and often, with every result feeding the next round.

The work

Four moves that turned

budget into growth

01

Full-funnel paid media, one team accountable

— Display, Google Ads (SEA/PPC) and paid social across Instagram, Facebook and TikTok, managed holistically rather than siloed by channel.

02

Creative production and testing at real volume

— 1,000+ assets tested per year, built to be tested rather than just approved. Every asset systematically tested; what won got scaled, what didn't got replaced — learnings folded straight back into the next batch.

04

Data-led budget allocation

— The testing volume gave the algorithms more to work with than a typical account, and budget moved continuously toward what the data proved was converting.

05

Paid on the result

— A base fee plus a performance bonus, payable only on incremental growth. No growth, no bonus — which is also why R17 could move fast on feedback and run with minimal day-to-day oversight from PŸUR's side.

THE RESULTS

Key results & stats
  • 50% — business growth in year one
  • 1,000+ — creative assets tested per year
  • Full ownership of display, Google Ads (SEA/PPC) and paid social — Instagram, Facebook, TikTok
"Since we started working with R17 Ventures, our business has grown by 50%."
Yann Duponchel
Senior Director of E-Commerce — PŸUR AG

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Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner