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Case Study · E-mobility · E-Commerce

SoFlow AG: 1 year of sales in 6 months

SoFlow had a global e-commerce opportunity, but scaling profitably meant finding out what actually worked first. R17 built the tracking, testing and performance engine to identify the right audiences and channels; then used those learnings to more than double revenue while maintaining profitability.

100%

year-to-year revenue growth

+20%

Higher ROAS while doubling revenue

$1.5M

Sales directly from Meta

The situation

SoFlow is a Swiss consumer electronics company selling E-Scooters, E-Skateboards and E-Bikes through a growing global operation. The goal was clear: expand online sales across markets. The challenge was knowing who to target, which creatives would convert and which platforms could deliver profitable growth. At the start of the partnership, SoFlow also lacked complete pixel tracking, limiting visibility into what was driving performance.

The call

The call wasn't to spend more.

It was finding out what was worth scaling.

R17 didn't start by simply increasing media spend. We first built the tracking and measurement layer and created a structured testing strategy to work out what would actually move SoFlow's numbers. We tested audiences, visuals, countries and platforms systematically. By using performance data to identify the combinations that could scale without sacrificing profitability, we could find what works. Once we discovered it, the focus shifted from to replicating it across platforms.

The work

Finding the formula

01

Fix the measurement

We began with a complete pixel tracking implementation, giving SoFlow the data foundation needed to understand performance and make better decisions about where to invest.

02

Build a structured testing system

Instead of relying on assumptions, we systematically tested the variables that could unlock growth: audiences, creative, countries and advertising platforms.

03

Identify what actually works

The testing process revealed which combinations delivered the strongest results. We used these insights to refine targeting, creative and media allocation. Then, continuously narrowing in on the most scalable opportunities.

04

Scale without losing profitability

Once the strongest growth levers were identified, we increased investment behind them. Revenue doubled and, in some months, tripled while maintaining profitability.

The results

Scaling what works

 

  • 100% year-on-year revenue growth
  • 1 year of sales in 6 months
  • +20% higher ROAS
  • 1.5M in sales from Meta
Since partnering with R17 Ventures, we have been able to substantially grow our e-commerce unit and expand to multiple countries while acquiring new customers at a profitable ROAS.
Thomas Grünvogel
CMO, SoFlow AG

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Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner