Case Study: Fliggs Mobile | R17 Ventures - Digital Performance Agency

CLIENT REVIEW

"What sets them apart almost against anyone else, any agency you can find on the market, at least in the markets that I've been working in, is that they're willing to put skin in the game."

Stefan RiedelCEO, Fliggs Mobile

Fliggs Mobile offers innovative mobile plans that reward users with access to the fastest and largest 5G network in the US. Catering to budget-conscious individuals, heavy users, and international travelers alike, Fliggs Mobile ensures there is a plan tailored to every need. By activating the Web3 Wallet, customers can start earning monthly Bitcoin cashbacks, turning service fees into cryptocurrency rewards. Bridging the gap between Web3 and telecommunications, Fliggs Mobile enhances connectivity with features like digital IDs and loyalty rewards, setting a new standard in mobile service.

R17 Ventures expertly navigated the complexities of a pre-launch and go-to-market strategy for Fliggs Mobile, achieving remarkable results. Our approach included building an early customer list by establishing a rigorous testing framework that served as the foundation for subsequent campaigns. We leveraged key pillars to test messaging angles, creatives, headlines, CTAs, etc. and targeted Tier 1 locations across the US. From there, we employed a process of elimination to identify the most effective strategies. Central to our success was the implementation of advanced Looker Studio dashboards, which provided invaluable feedback from potential customers. These insights guided our marketing strategies, enabling us to gauge performance, track progress towards targets, and measure the effectiveness of each campaign. How was this done? Through the implementation of an advanced tracking setup, facilitated by a Mobile Measurement Partner (MMP). Comprehensive data tracking was integrated across six ad platforms and GA4 Analytics. This allowed us to monitor and optimize performance with precision. As shareholders, we were all in, transforming Fliggs Mobile from zero to over 2,000 early adopters in just two months, showcasing our knack for successful brand launches.