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WEBINAR LEAD-MAGNET LEADS TO 44% DECREASE IN CPL
Case Study: Hamilton
OUTPERFORMED
Cost Per Lead Target Set
44%
Decrease in Cost Per Lead
Hamilton is a global leader in the design and manufacturing of liquid handling, process analytics, robotics, and automated storage solutions. The company provides innovative laboratory products and advances the life science and biotechnology industries with reliable, high-performance solutions.
HOW DID WE DECREASE THE GOOGLE COST PER LEAD BY 44%?
R17 Ventures introduced 2 campaigns on Google Ads with the aim of driving increased lead volumes for our client. The campaign types included both PMAX and Demand Gen, and encouraged users to view the on-demand Webinar. Creatives used were static images provided by the client and were product-specific to match the theme of the topic. The campaign exceeded its KPI and managed to decrease the average Google CPL by 44%.
APPROACH
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The base fee covers all work done for you - from strategy to implementation, optimization and reporting - and is calculated on the scope of our cooperation (services, regions, etc.)
TACTICS
The performance bonus is calculated based on your unique business-case and is only payable when there is incremental growth (if there's no growth, there's no bonus)
OUR AWARDS
We're an award-winning digital performance agency with a track-record for delivering outstanding results for our clients.
PROJECT
Fully responsive website design, implementation and optimization
WHAT WE DID
UI/UX Design, Coding, SEO Optimization
CLIENT
Name of the Client here www.clientsite.com
TIMELINE
Start August 2019, 3 Weeks Design, 6 Weeks Coding