Case Study: Lichterketten | R17 Ventures - Digital Performance Agency

CLIENT REVIEW

"The team at R17 has helped me transform my company from "side-hustle" to a real business. I appreciate their entrepreneurial understanding and their in-depth knowledge of performance marketing."

Thomas HarderFounder & Ex-CEO, Lichterketten Shop AG

In January 2021, the e-commerce entity lichterketten-shop.ch enlisted R17 Ventures as its performance marketing agency. An initial challenge we confronted was identifying products and collections conducive to profitable sales (ROAS > 4) through Facebook Ads. Following extensive testing across various categories, we successfully pinpointed solar lanterns as a lucrative niche, forming the cornerstone of our customer acquisition strategy on Facebook. Conversely, Google Ads demonstrated remarkable stability; however, the seasonal nature of our core products posed a challenge, with a pronounced 80% drop in search demand from September to March. To address this seasonality issue, we strategically launched a Christmas collection and initiated the pre-sale of solar lanterns from January to March. With these strategic measures in place, we successfully scaled our paid media channels on Facebook, Google, and Pinterest, witnessing substantial growth from 50 orders to an impressive 1,500 orders per month within a span of six months.Recognizing this substantial progress within three months, founder Thomas Harder and the R17 Team expressed a desire to deepen the partnership. Consequently, R17 Ventures officially became a shareholder in July 2021.