Case Study: Ninety-One | R17 Ventures - Digital Performance Agency

CLIENT REVIEW

“Working with R17 has been a refreshing experience. From the start there has been energy and proactive performance marketing. I would highly recommend them. They're accountable, they're on it, detail oriented and the turnaround on a lot of the requests that we had was great, which is important in an agile world.”

Alex Ferguson-KorstanjeCreative Marketing Associate, Ninety One Asset Management

Ninety One Asset Management is an active, global investment manager dedicated to delivering long-term investment returns while making a positive impact on people and the planet. Founded in 1991 in South Africa, the company has grown into a global firm and is Africa's biggest asset manager.

R17 Ventures originally started working with Ninety One as a performance marketing agency, which started with a POC for customer acquisition. Since then, our digital agency has expanded its services to the global asset manager to incorporate, amongst other things, organic content.

R17 Ventures implemented a multi-faceted, data-driven organics strategy for Ninety-One. We successfully simplified complex financial information into engaging and digestible content. Our diverse approach included informative posts, interactive quizzes, collaboration with influential financial figures, and topical discussions related to current socio-economic events. This strategy not only resonated with the target audience but also established Ninety-One as a thought leader in the industry. Through continuous performance analysis and agile adjustments, we exceeded the target by 105%, gaining over 1000 followers in just over three months. Our success led to an extended engagement with Ninety-One, now managing their social media and strategizing additional campaigns, including the Women and Investing initiative.