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Why Choose R17 As Your Digital Performance Marketing Agency
We work performance based. We are super fast and agile. We care about your business. We are transparent and accountable.
WORDS FROM OUR CEO
When it comes to growth through digital performance marketing, R17 Ventures is the partner you can rely on.
Through years of experience, growth-hacking and learnings, we have developed proven frameworks that deliver growth for customer acquisition and retention across multiple sectors and markets, which we back with our growth-aligned remuneration model.
We also have a number of successful ventures - so you can rest assured anything we'd recommend for you is something we would do and have done with our own money.
We're not just another agency. We're not a company that sells online courses. We're a partner. And I look forward to my talented team and I partnering with you to deliver successful results.
- Raphael Rohner
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ACTIONS SPEAK LOUDER THAN WORDS. AS DOES PERFORMANCE.
We get it: you need growth.
And you need it on scale.
Many agencies promise the world,
but underdeliver each and every time.
Our promise to you is simple:
We will do whatever it takes to improve your performance and help you grow.
Our results speak for themselves.
You don't need another agency.
You need a partner that will get sh*t done.
You need a partner that understands business.
That has proven frameworks.
That can identify growth opportunities.
That can take your business to the next level.
We don't just talk the talk.
We walk the walk.
Using sophisticated digital performance marketing and growth-hacking tactics, on average, 65% of our clients double their revenue in their first 6 months of working with us.
Don't just take our word for it though, view the case studies.
Whether you're an established multi-million dollar business, or a young start-up filled with promise, we can help you level up your leads, your sales, or your users through world class digital performance marketing.
Old School Digital Agencies
R17 Ventures AG
Digital Performance Marketing
Hourly-based fees / charging based on ad spend
Incentivising longer work times or you pay more when things go wrong / incentivising increasing ad budgets, even if it's not in your best interest
Pay based on performance
Base fee (which is usually 50% less than competitors) + performance bonus for beating status quo performance (if there's no growth, there's no bonus payable).
Creative assets need to be produced by an external third-party, or you need to have to bring your own creative assets
Besides additional costs, you lose speed and agility, making testing more difficult than it needs to be
In-house creative studio producing creative content (imagery, video, UGC and more)
Save money, save time and making sure campaign performance is always front-and-centre
Platform Approach
Silo-approach / work exclusively with one channel or platform
Unable to take a holistic approach, which can have a big impact on performance
Holistic / omni-channel approach
Working across platforms and channels with one single focus: achieving or exceeding your goals & targets
Point of Contact
Complex account structures
Miscommunications and time delays come from dealing with account managers that need to brief multiple team members before anything can be actioned
Single point of call
We remove the barrier between you and the performance team. You talk directly to your performance team, which increases speed and reduces miscommunication
Speed and Accuracy
Increased focus on impressions & reach
Impressions & reach are great - but don't speak to revenue goals, business growth, etc
Core focus on unit economics & growth
Our core focus and what we report on is our performance achieving your core goals (more leads, more sales, more users or more downloads) at the best possible CPA
Paid Social Marketing
Title
Run single creatives for months on end
Very few creative refreshes, which lead to ad fatigue and fewer conversions
Campaign creatives regularly refreshed
For best results, creative assets need to be dynamic and updated regularly - not only to prevent ad fatigue, but also to keep up with market-shifts
Title
Randomised testing
Otherwise known as "testing for the sake of testing" with no real strategy or goal
Framework-based testing
We take a scientific approach to testing products, angles, offers, landing pages, etc with hypotheses and strategies that make logical sense for improved growth
Title
Little or no testing
Missing out on major opportunities to improve performance
Weekly tests of creatives, hooks, messages, audiences, etc
Finding the ads that resonate the best, iterating and scaling in order to deliver improved performance
Title
Strategies built on gut feeling
No research, frameworks, or data taken into account
Comprehensive competitor research, frameworks & data analysis
Understanding your brand inside and out, applying scientific frameworks, data analysis and more to inform strategy, campaign building, creatives and optimisations.
Title
Campaigns optimised for reach & impressions
Reach & impressions are great, but it seldomly translates into increased revenue.
Campaigns optimised for the end-goal, be it leads, sales, users or downloads
We deliver acquisition of sales / leads / users / downloads through always putting the focus on the end-goal
Search Engine Advertising / PPC
Title
Complex builds with manual bidding
This has become second rate campaign building and management owing to the increased capabilities of machine-learning and AI
Campaigns builds and bidding that leverage machine-learning and the algorithm
Increased power in machine learning and AI have made it easier to focus on optimisations that really make a difference
Title
SEA Campaigns optimised for traffic, calls, directions, etc
While there's a time and place for these, they often are used as core objectives instead of focusing on what really drives revenue growth
Campaigns optimised for the end-goal, be it leads, sales, users or downloads
We deliver acquisition of sales / leads / users / downloads through always putting the focus on the end-goal
Title
Singular landing page or directing straight to homepage
This approach doesn't take different user journeys into account and in most cases delivers less customers
Identifying customer journeys and building landing pages for them
We take a scientific approach to building and testing landing pages, ensuring that when a prospective lead clicks on an ad, they're incentivised to convert
Title
No product feed optimisations
A missed opportunity overlooked 95% of the time - optimising Google Merchant Center feed to drive more clicks and conversions
Regular product feed optimisations
Ensuring that product feeds are consumer-centric as possible, enticing prospective customers to click and convert
Email Marketing & Automations
Title
No email flows / automations
One of the biggest missed opportunities in email marketing is the use of email flows and automations to nurture and retain customers
Fully optimised email flows & automations
From abandoned cart automated emails for e-commerce to automated email sequences for lead generation - we have tried and tested automation flows that deliver top notch results
Title
No customer segmentation
Missing out on opportunities to target specific members of your subscriber base
Customer segmentation
We use customer segmentation to target specific members of your subscriber base, using custom segmentation based on the subscriber's relationship with your business and personal attributes
Title
No lead nurturing
No lead nurturing or drip campaigns that aid in converting a lead into a customer
Lead nurturing
Understanding the need for lead nurturing and drip campaigns, we have developed email marketing frameworks that create a sense of urgency and get leads to convert into customers as quickly as possible
Title
Standard emailers
Campaigns or flows have a standard mailer that goes to all subscribers
A/B Testing
As a data-driven email marketing agency, we let the data do the talking - running A/B tests on campaigns and email flows to constantly improve and optimise open rates, click rates and ultimately, conversion rates
Digital Content Production
Title
Creatives built on gut feeling
No research, frameworks, or data taken into account
Creatives built on scientific frameworks and data
Understanding your market inside and out, applying scientific frameworks, data analysis and more to inform creative strategy direction, angles, hooks, imagery, etc
Title
No UGC
UGC is becoming increasingly more important for success online, so by not offering this, many digital agencies are doing you a disservice
In-house UGC department
Leveraging the power of UGC, our in-house UGC department generate all styles of UGC in order to deliver optimal success
No studio location
Making it tricky to get high quality photo and video shoots done - and increasing the time delays
In-house photography & videography studio
We can shoot high quality content that is fully aligned with the performance goals in a fast, efficient, budget-saving way
Title
Creators do not understand the platforms their work will be showcased on
Unable to create content that fully understands the content placement and market
Creators have a working knowledge of the platforms their work will be showcased on
Our creative strategists understand platforms like Meta (Facebook & Instagram) Ads, TikTok Ads, YouTube Ads, etc allowing them to produce optimal content
Title
Copywriting unaligned to results
Being able to say something well, doesn't always deliver results. Being able to say something the right way does.
Copywriting aligned to results
Data-informed approach to copywriting, focused on saying something right, as opposed to well.
Title
Reliant on human capabilities
Reducing efficiency and costing you more (especially if you're paying for hours)
Leveraging AI
Using AI tools like DaLE, Midjourney, Pushdat and ChatGPT to increase efficiency and deliver world class results
Website & E-Commerce Design & Development
Title
Generic web design & development
These websites may look good but do they deliver the goods?
Conversion optimized web design & development
Websites and e-commerce stores built using frameworks that not only look good, but most importantly: deliver sales / leads / users / downloads
Title
Need a developer to make updates
Over complicated setups that require a developer in order to make small changes or updates, losing speed, costing more, and non-conducive for testing and taking advantage of market-shifts
Staff / marketers can easily make updates
Simplified websites that put the power back in your hands! Easily update, iterate or test - saving you both time and money
Title
Website downtime to be expected
Downtime (when a website goes down) can often be expected with the tools and website CMS tools used by most agencies
Website downtime a thing of the past
Shopify, Webflow & Hubspot CMS - the cloud-based CMS tools we use for design and development - are far more robust with multiple back-up servers ensuring that downtime is a thing of the past
Title
No tracking / tracking that breaks
No tracking or broken tracking leads to the wrong traffic being sent to your website as search engines and advertisers cannot distinguish between good and bad traffic and optimize accordingly
Seamless tracking
Tools like Shopify, Hubspot CMS & Webflow offer seamless tracking - with native integrations that deliver the most accurate results
Title
Websites are vulnerable to attack
The most common website tools used by most agencies leave their clients wide open to cyber attacks, viruses and data leaks owing to the easily exploitable vulnerabilities
Websites are 99% less vulnerable
Shopify, Hubspot CMS and Webflow (the tools we use) are closed eco-systems and therefore 99% less vulnerable. In addition, their cyber security teams are the best in the space, ensuring that any potential risk is dealt with immediately
WHY WE ARE BETTER
Besides the results we're able to deliver for our clients through digital performance marketing, there are a number of additional factors that make R17 Ventures the perfect partner to grow your business with.
SPEED
Ranked as the #1 digital performance marketing agency, we understand the importance of speed & agility in delivering first class results for our clients.
WE CARE
We care about your success. Our team goes the extra mile to understand your business case & goals in order to deliver the best possible results.
SYSTEMS & FRAMEWORKS
We take a data-led approach to digital performance marketing, working systematically with science-based frameworks to drive performance & test hypotheses.
NO FALSE PROMISES
We don't make false promises about results. Our promise is simple: we'll do whatever it takes to help you achieve your growth goals and targets.
IN-HOUSE CONTENT PRODUCTION STUDIO
We understand that delivering exceptional creatives is key to success in digital performance marketing - which is why we have our own in-house content production studio.
TRANSPARENT & ACCOUNTABLE
We hold ourselves accountable at R17 Ventures and value transparency above all. We report on the data - and don't hide behind terms like "optimizations".
NO ACCOUNT MANAGERS
We don't have account managers because we believe that our clients deserve to speak directly to the digital performance marketer who is working on their account.
SIMPLE PRICING
The pricing at R17 Ventures has two components: a base fee and performance bonus. The performance fee is only payable if we beat your status quo performance.
WHAT OUR CLIENTS SAY
R17 goes above & beyond to help us reach our ambitious goals
Client: Oxa (Nanoleq AG)
R17 just delivers!
Client: Pushdat
R17 goes way beyond typical agencies
Client: Assenagon Asset Management
Working with R17 for 2 years - they're awesome!
Client: Kleiderberg.ch
R17 are on top of their game!
Client: Ninety One Asset Management
R17 is always on-point with very high transparency
Client: SoFlow
R17 understood from the beginning what I need
Client: FRUYTS
From the start there has been proactive performance marketing
Client: Ninety One Asset Management
150% growth in first year
Client: Turm Kaffee
400% growth in 3 months
Client: Secondhandbags AG
100% sales growth in USA
Client: Kybun LLC
OUR AWARDS
We're an award-winning digital performance agency with a track-record for delivering outstanding results for our clients.
