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2022 Trends: SEM / Google Ads
Entering a new year can bring with it a lot of uncertainties. That's why having a world ...
2022 Trends: Paid Social
Entering a new year can bring with it a lot of uncertainties. That's why having a world ...
2022 Trends: Content Marketing & Graphic Design Trends for Marketing
Entering a new year can bring with it a lot of uncertainties. That's why having a world ...
Wrapping Up 2021 - Reviewing a Year of Big Changes and Trends in Performance Marketing
2021 certainly was one of the biggest years in Performance Marketing and Paid Media.
Email Automation with Klaviyo for E-Commerce Platforms
Email automated flows are a great way to drive additional purchase conversions within ...
Top 5 Tips: Leadership & Performance Marketing
Watch David dos Santos, our Chief Operations Officer and CEO Raphael Rohner talk about ...
Performance Marketing: 5 steps to increase your ROI
The Internet has forever changed the way consumers discover and shop for products. ...
Strategic Planning in Paid Media & 3 Tools To Help
Watch R17 Ventures CEO, Raphael Rohner and Senior Performance Marketer, Kyra Engelbrecht, ...
How does Google's new Performance Max campaign work?
Learn about Google's new campaign launch Performance Max. What exactly is it? What are ...
How to test your product range with Facebook Paid Media
R17 Ventures CEO Raphael Rohner reveals how you can test a product range with the help of ...
How to use the psychology of emotional design for marketing strategy
Emotional design is the link between neuromarketing and personality neuroscience. The ...
The 3 most important SMS & email marketing flows (10 point checklist)
Email marketing and SMS flows are something very fundamental in e-commerce. Essentially, ...
What is LTV-based ROAS - And why is it so important for your online business?
If you are active in the e-commerce sector or operate an online shop, then you will ...
Cape Town Establishes Itself as Africa's Silicon Valley
South Africa's metropolis on the Cape of Good Hope has a world-class digital ecosystem ...
Neuromarketing in action: Create irresistible advertising campaigns
Have you ever wished you could see into the minds of your customers to find out their ...