R17 Academy X Cape Talk

‍Pippa talks to Ibongwe Mazosiwe and Tyla Rautenbach, both with R17 Ventures.  Our career acceleration programme offers young South Africans the opportunity to intern in the online advertising industry.

Empowering Graduates, Creating Employment, Crafting World Class Performance Marketers.

R17 Academy is a 5-month apprenticeship for graduates to gain skills in performance marketing. We aim to solve youth unemployment by offering competitive salaries with milestone increments. The program covers various marketing skills and has seen success, with some graduates already promoted or hired, Tyla becoming a Performance Marketer and Ibongwe appointed as a UGC strategist.

We understand that for many small businesses that have great growth potential, finding the resources to start your journey in performance marketing and unlock that growth can be a daunting task. We recommend starting with our Academy. In this instance, our academy members, who have completed their theoretical and practical training, manage your account, under the mentorship of the Academy Lead and various Senior Performance Marketers within the team. The goal is dual growth: your business grows hand-in-hand with the academy member - and ultimately, you both “graduate” to the agency within a few months.

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