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News, digital performance marketing insights and digital media tips from R17 Ventures.
Dec 3, 20245 min read

How to Use Video Editing for Effective Digital Marketing Campaigns

Video is one of the most powerful tools for digital marketers today. With more people ...
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Oct 2, 20244 min read

Why Your Full-Funnel Strategy Isn’t Working – and How to Fix It

Let’s talk about something no one in digital marketing wants to admit: Most full-funnel ...
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Sep 6, 20244 min read

A Framework To Understand And Identify Your Dream Buyer

At R17 Ventures, we understand that truly knowing your customer is the cornerstone of any ...
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Aug 19, 20245 min read

R17's Meta Metrics Cheat Sheet: Analyze Creative Performance

Understanding and optimizing the metrics behind your campaigns is crucial for success. To ...
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Jul 29, 20244 min read

Unlocking Ad Performance with R17's Creative Testing Framework

At R17 Ventures, we understand that the key to sustained success in digital advertising ...
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Jul 19, 20242 min read

Reach Your Targets with Our Free ROI Calculator

Hitting your ROI targets can be tricky, especially when you’re unsure of which metrics to ...
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Jul 10, 20243 min read

Google Analytics Enhances Paid Search Attribution in Latest Update

In a significant advancement for digital marketing, Google Analytics 4 (GA4) has updated ...
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Jun 27, 20244 min read

LinkedIn Complies with EU DSA: Group Targeting Disabled

LinkedIn has ceased allowing advertisers to target users in Europe based on Groups data, ...
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Jun 27, 20241 min read

Google Ads phasing out card payments

Google Ads is making changes to its payment methods, requiring certain high-spending ...
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Jun 25, 20247 min read

YouTube Embeds Ads into Videos to Beat Ad Blockers

YouTube, the world's leading video-sharing platform, has implemented a new strategy to ...
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Jun 19, 20245 min read

Amazon’s 'Performance+' AI Ads: Smarter, Cheaper Results

In a significant development for digital marketing, Amazon has introduced its AI-powered ...
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Jun 18, 20247 min read

PayPal Launches Ad Network Fuelled by User Purchase Data

PayPal has announced the launch of a new ad network that leverages user purchase data to ...
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Jun 18, 20241 min read

Recover Abandoned Carts in 6 Easy Steps

At R17 Ventures, we specialize in crafting strategies that help businesses reclaim lost ...
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Jun 13, 20248 min read

Google Ads Restricts Brand Names & Logos From AI Image Generation

Google Ads has announced a significant update concerning the use of AI image generation ...
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Jun 12, 20246 min read

TikTok Debuts AI-Powered Ad Automation Tools

TikTok has launched a suite of AI-powered ad automation tools designed to help brands ...
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