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Why Your Full-Funnel Strategy Isn’t Working – and How to Fix It
Let’s talk about something no one in digital marketing wants to admit: Most full-funnel ...
A Framework To Understand And Identify Your Dream Buyer
At R17 Ventures, we understand that truly knowing your customer is the cornerstone of any ...
R17's Meta Metrics Cheat Sheet: Analyze Creative Performance
Understanding and optimizing the metrics behind your campaigns is crucial for success. To ...
Unlocking Ad Performance with R17's Creative Testing Framework
At R17 Ventures, we understand that the key to sustained success in digital advertising ...
Reach Your Targets with Our Free ROI Calculator
Hitting your ROI targets can be tricky, especially when you’re unsure of which metrics to ...
Google Analytics Enhances Paid Search Attribution in Latest Update
In a significant advancement for digital marketing, Google Analytics 4 (GA4) has updated ...
LinkedIn Complies with EU DSA: Group Targeting Disabled
LinkedIn has ceased allowing advertisers to target users in Europe based on Groups data, ...
Google Ads phasing out card payments
Google Ads is making changes to its payment methods, requiring certain high-spending ...
YouTube Embeds Ads into Videos to Beat Ad Blockers
YouTube, the world's leading video-sharing platform, has implemented a new strategy to ...
Amazon’s 'Performance+' AI Ads: Smarter, Cheaper Results
In a significant development for digital marketing, Amazon has introduced its AI-powered ...
PayPal Launches Ad Network Fuelled by User Purchase Data
PayPal has announced the launch of a new ad network that leverages user purchase data to ...
Recover Abandoned Carts in 6 Easy Steps
At R17 Ventures, we specialize in crafting strategies that help businesses reclaim lost ...
Google Ads Restricts Brand Names & Logos From AI Image Generation
Google Ads has announced a significant update concerning the use of AI image generation ...
TikTok Debuts AI-Powered Ad Automation Tools
TikTok has launched a suite of AI-powered ad automation tools designed to help brands ...
Meta Sets New Transparency Standards for Political Ads
In a significant move to enhance transparency and accountability in political ...