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CASE STUDY · HEALTH & BEAUTY · PAID SOCIAL

Beneva Black: 0 to 50,000 customers

in three years.

A digital performance agency, paid on results — performance marketing across Switzerland, Germany and Austria for a Swiss beauty brand, before and after acquisition.

50,000

customers acquired in 3 years

25+

white-label cosmetic products

2x

Shop Usability Award wins (Munich)

The situation

Beneva Black is a Swiss online beauty shop, founded in 2017. From a standing start, the brand needed real customer volume, fast, across more than one market — and profitably, not growth funded by burning through the founders' runway. Facebook and Instagram advertising ended up doing most of that work. The GIDOR Group acquired the company in February 2020; R17 has continued running performance marketing for the brand since, independent of the change in ownership.

The call

Lead with the problem, not the product.

Cosmetics ads that open on the product get lost in a crowded feed — everyone's shampoo looks like everyone else's shampoo. So the paid social creative opened on the problem it solved instead, direct-response structure adapted for beauty, run hardest on Facebook and Instagram where the audience actually was. That approach, repeated and refined, is what took the brand from zero to 50,000 customers across three markets.

The work

From a standing start

to three markets 

01

Problem/solution creative on paid social

Facebook and Instagram ads structured around the customer's problem first, product second — the direct-response approach that drove most of the 50,000-customer number.

02

Rollout across three markets

The same approach run and adapted across Switzerland, Germany and Austria, rather than optimized for one home market and left there.

03

Brand refresh and platform migration

In January 2022, R17 executed a brand refresh and migrated the store from WooCommerce to Shopify — both landing positive results rather than disrupting what was working.

04

Continuity through acquisition

R17 kept running performance marketing for Beneva Black straight through the GIDOR Group's 2020 acquisition, outlasting the change of ownership.

The results

Numbers we put on a scoreboard.

  • 50,000 — customers acquired in 3 years
  • 25+ — white-label cosmetic products
  • 2x — Shop Usability Award wins (Munich)
  • Live across Switzerland, Germany and Austria
I co-founded Beneva International AG in 2017 and sold it to the GIDOR Group after 3 years. The online beauty shop has over 50,000 customers.
Raphael Rohner
Co-Founder · Beneva International AG

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Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner