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CASE STUDY · HOME & ART · E-COMMERCE

Bonsai.ch: 30%+ revenue growth,

built on a joint venture.

A digital performance agency, paid on results — joint-venture partner behind a full platform migration, retention gains, and Google Ads built to protect organic sales rather than compete with them.

1,000+

products migrated from WooCommerce to Shopify

30%+

year-over-year revenue growth

20%+

increase in retention rate

The situation

Bonsai.ch E-Commerce GmbH is a joint venture between R17 and Bonsai.ch GmbH, co-founded and led by Renata Anselmo — not an arm's-length client relationship. The goal from the outset was to build the leading online destination for bonsai in Switzerland. Getting there meant fixing the foundations first: the store was still running on WooCommerce, without the up-sell, cross-sell or marketplace infrastructure a growing e-commerce brand needs to scale.

The call

Fix the platform before you

push harder on ads.

Pouring more ad spend into a store that can't yet make the most of the traffic just wastes budget — so the platform came first. Once Shopify was in place with the right infrastructure, the ad strategy had its own real challenge: protecting an already-strong organic sales base rather than cannibalizing it with paid spend, while still keeping return on ad spend profitable.

The work

Building the platform the growth could stand on

01

Migrating 1,000+ products from WooCommerce to Shopify

A full platform migration executed without disrupting the existing business, laying the groundwork for everything that followed.

02

Up-sell, cross-sell and marketplace infrastructure

New functionality built to increase order value and open the store to additional sales channels beyond its own site.

03

Google Ads that protect organic sales, not cannibalize them

Paid search built to bring in incremental customers on top of an already-strong organic base, keeping ROAS profitable rather than paying for sales that would have happened anyway.

04

Retention built into the growth number

A 20%+ increase in retention rate, feeding directly into the 30%+ year-over-year revenue growth.

The results

Numbers we put on a scoreboard.

  • 1,000+ products migrated from WooCommerce to Shopify
  • 30%+ year-over-year revenue growth
  • 20%+ increase in retention rate
  • Joint venture co-founded with Renata Anselmo, built for the Swiss bonsai market
R17 helped us to quickly and efficiently migrate our online shop from WooCommerce to Shopify in a more complex environment. Furthermore, we like their sales-driven approach to performance marketing.
Renata Anselmo
Co-Founder & CEO · Bonsai.ch E-Commerce GmbH

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Recognition

Rated by clients. Recognized by peers.

Reviews

5.0 Google 4.8 Clutch 4.8 The Manifest 5.0 DesignRush Excellent Trustindex

Awards

5x Digital Commerce Awards 20x Web Excellence Awards 2x Shop Usability Awards 2x African Excellence Awards 1x Clutch 100 Winner