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Case Study · Tourism & hospitality · Saas

HotelCard: 100% more orders in five months

HotelCard needed more than traffic. It needed a repeatable way to turn travel interest into paying members at scale. R17 built the acquisition and retention engine behind that growth.

100%

increase in orders within five months

+60

creative asset testing

+7500

leads acquired

The situation

HotelCard is a membership programme offering exclusive discounts on overnight stays at more than 500 partner hotels across Switzerland and neighbouring countries. Its value proposition was clear: better prices for travellers and more bookings for hotels. The challenge was turning that proposition into consistent, scalable customer acquisition. HotelCard needed to reach the right audiences, generate demand efficiently and move prospects from initial interest through to membership purchase.

The call

A strong offer that needed a scalable acquisition model

R17 focused on one question: what combination of audience, message and creative could generate orders at the right acquisition cost? Instead of scaling a single campaign and hoping it worked, we built a systematic testing approach across Meta, testing more than 60 assets to identify a winning creative formula. At the same time, we connected acquisition with email automation so leads could be nurtured towards purchase rather than lost after the first interaction.

The work

Test, nurture, then grow
01

Build the acquisition engine

We used Facebook and Instagram advertising to put HotelCard's offer in front of relevant audiences and create a steady flow of new leads.

02

Test what actually converts

More than 60 creative assets were systematically tested to understand which messages, formats and concepts could generate the strongest response. The objective was not simply more engagement, but a repeatable formula that could reach volume at the target cost per acquisition.

03

Turn leads into customers

Lead generation was only the first step. Email automation was used to nurture prospects through the funnel and move them towards purchase, helping increase the overall conversion rate.

04

Scale the winning strategy

Once the strongest creative approach had been identified, we scaled what worked rather than spreading budget across unproven ideas. This turned testing into a repeatable acquisition model designed around the target CPA.

The results

From aggressive testing to measurable growth

 

  • +100% increase in orders
  • +7,500 leads acquired
  • +60 assets tested
  • Higher conversion through retention
R17's innovative marketing strategies have doubled our orders through paid media in a matter of months, reflecting a deep understanding of our vision for value-driven travel experiences.
Claudio Grisch
CEO, HotelCard AG

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