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CASE STUDY · FASHION & LUXURY · PAID MEDIA

Kapten & Son: revenue up 100%+

in two years.

A digital performance agency, paid on results — paid social, SEA and email marketing for Kapten & Son's South African distributor.

100%

revenue growth in 2 years

230%

increase in ROAS

25M

impressions

The situation

Kapten & Son is a global lifestyle accessory brand headquartered in Cologne, Germany, built on watches before expanding into sunglasses, backpacks and accessories. R17 has been running digital performance marketing for Kapten & Son's South African distributor since mid-2020 — paid social, SEA and email marketing, building and scaling one specific regional market rather than the brand worldwide.

The call

Prove it works immediately,

then keep proving it.

The first move mattered as much as the long game: revenue was up 30% almost as soon as R17 took on the account, well before the two-year numbers had time to build. That early result set the pace for everything after — paid social, SEA and email marketing run together and continuously optimized, rather than left to plateau once the initial lift landed.

The work

An immediate lift that

kept compounding

01

An immediate lift, then sustained growth

Revenue up 30% almost as soon as R17 took on the account, growing to over 100% across the following two years.

02

Paid social, SEA and email marketing run as one account

Three channels managed together for the South African market specifically, rather than split across separate teams or vendors.

03

Return on spend improving alongside revenue

A 230% increase in ROAS over the same two years, so growth wasn't bought with a proportionally bigger budget.

04

Reach built to match the growth

25M impressions delivered across the partnership, keeping the top of the funnel fed as revenue climbed.

The results

Numbers we put on a scoreboard.

  • 100%+ — revenue growth in 2 years (30% immediate lift on takeover)
  • 230% — increase in ROAS
  • 25M — impressions
  • Continuous partnership managing paid social, SEA and email marketing for South Africa since mid-2020
We are grateful to the team for all their hard work and dedication. Over the span of 2 years, we have seen our revenue increase by 100% and look forward to what the future holds in our partnership with R17 Ventures
PC Viljoen
Distributer (SA) · Kapten & Son

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