Secondhandbags is Switzerland's first secondhand shop specializing exclusively in designer handbags. In December 2020, R17 joined as a shareholder and performance marketing and technology partner — a joint venture, not an arm's-length client relationship. The catch with reselling handbags: every product is one of a kind and sells exactly once, so the usual "list it once, sell it many times" e-commerce playbook doesn't apply. Growing the shop meant solving that supply problem before performance marketing had anything real to work with.