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CASE STUDY · Home & Living · E-COMMERCE

Swisspur: From Google-only advertising to doubled sales

SWISSpur had already built a strong e-commerce business selling mattresses and luxury beds, but its digital growth was heavily reliant on Google Ads. R17 identified paid social, particularly Meta, as the biggest opportunity to unlock additional demand. By expanding beyond Google, building dedicated strategies around the two core collections and eventually rebuilding the online store on Shopify, R17 helped SWISSpur double its year-on-year revenue while working with the same budget.

+100%

revenue growth, year-to-year

1x

successful migration to Shopify

+500

Brick & mortar consumers from online ads

The situation

SWISSpur Schlafkomfort AG had established itself in the market with mattresses and luxury beds, but its online advertising was largely focused on Google. The challenge was to find additional ways to reach new customers while making better use of the traffic already being generated. R17 saw an opportunity to expand the media mix and use paid social to both acquire new customers and retarget users coming from existing channels such as Google Ads and Taboola.

The call

Looking beyond search to unlock the next stage of growth

Rather than simply increasing spend on the channels already in use, R17 focused on where additional growth could come from. Meta emerged as the key opportunity. R17 ramped up Facebook Ads and developed dedicated strategies for SWISSpur's two core collections: mattresses and luxury beds. This created a new acquisition channel while also giving the business another way to bring existing website traffic back into the buying journey.

The work

Expand the funnel, then strengthen the foundation

01

Go beyond Google

We identified paid social, particularly Meta, as the biggest opportunity to complement SWISSpur's existing Google activity. Facebook Ads were scaled to reach new customers while also creating additional retargeting opportunities.

02

Create strategies around the core products

Rather than treating the catalogue as one audience, we built dedicated acquisition strategies around the two key collections: mattresses and luxury beds. This allowed R17 to focus media activity around the products with the greatest commercial potential.

03

Connect the channels

Meta was not used in isolation. The strategy allowed SWISSpur to retarget traffic generated through Google Ads and Taboola, creating a more connected customer journey across its digital channels.

04

Rebuild the e-commerce foundation

After the first year of performance growth, the partnership expanded beyond paid media. R17 successfully migrated SWISSpur's e-commerce operation to Shopify and introduced a feature allowing customers to individually customise their luxury beds. The relationship subsequently expanded further, with R17 also managing paid media for SWISSpur's physical stores.

The results

More sales without increasing the budget

  • +400% year-on-year revenue growth
  • 1x successful Shopify migration
  • 500+ brick & mortar consumers
  • From single-channel to omnichannel
Before R17, I was only running ads on Google. Since they took over, we are omnipresent on social media as well and have been able to increase our online sales exponentially.
Michael Janzik
CEO, SWISSpur Schlafkomfort AG

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