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Why We Created Performance First

For business owners spending under 10K/month who are ready to turn small budgets into big growth.

 

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Explore Performance First
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Why Most Ecommerce Growth Hits a Wall

After working with hundreds of ecom stores of all sizes, we realized many store owners hit a wall. They’re running ads. They’re getting sales. Maybe even consistent revenue. But growth? Real growth? That’s where things get stuck. Not because their product isn’t good. Not because your market isn’t there.

It’s because scaling requires a system and routine. And systems take time, resources, and the right knowledge. That’s why we created Performance First.

The 20/80 Edge

Not every store is ready for full-agency support. And honestly, you shouldn’t need a massive budget just to start scaling properly. At R17, we’ve seen that a small number of key actions — around website, creative, retention, and testing — make the biggest difference. So we took that 20% and turned it into something more accessible.
Performance First gives you the same high-impact strategies we use with big brands — just simplified and structured for earlier-stage growth. It’s not about cutting corners. It’s about using resources smart. You can always go custom later. Right now, you just need what brings the biggest impact.

Who It’s For

Performance First is made for store owners who:

1

Are stuck between early traction and true scale (below 10k monthly spend).

2

Want results, but don’t have time and money for trial and error.

3

Are serious, but not ready for full agency support.

4

Are tired of working with multiple freelancers.

It’s not a done-for-you black box. It’s a system that helps ecom owners
to get better results, faster — while learning along the way.

So What’s the Difference to R17 Ventures?

Think of it like this:

R17 is like hiring a Michelin-star chef to plan, prep, and serve a 5-course meal. Performance First? It’s the same recipe — just made in your own kitchen, with help from a very good cookbook (and some expert tips along the way). One’s built for scale and complexity. The other’s built to help you get started — fast, smart, and without burning the budget. Same quality ingredients. So if you are below 10k ad spend and want to grow to the next level, click the link and reach out.

Performance Marketer from R17 Ventures in a meeting room.

What Brands Are Saying About Performance First

“The team at R17 has helped me transform my company from “side-hustle” to a real business. I appreciate their entrepreneurial understanding and their in-depth knowledge of performance marketing”

Thomas Harder
Founder and Ex-CEO Lichterketten Shop
View Case Study

You’ve been promised results before. But here’s what makes us different:

  • ✅ If we don’t lower your cost per acquisition (CPA) within 3 months, you get a full month free.
  • ✅ No excuses. No fluff. Just performance.
Ready to Grow?