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Jono DuguidMar 4, 2022 1:54:00 PM1 min read

R17 Ventures AG becomes shareholder in Indyvit AG

‍R17 Ventures AG is proud to announce that it has become a shareholder in the personalized vitamin supplement e-commerce store, Indyvit AG.

Founded by Philip Bienz, Indyvit is revolutionizing the world of vitamin supplements within Europe. The online health store, with headquarters in Switzerland, understands that everybody is unique and has unique needs and therefore the “one shoe fits all approach” used by off-the-shelf and over-the-counter vitamin solutions are simply not in the best interest of the end-user. As such, Indyvit allows users to create their own vitamin supplements, ensuring that their bespoke mix is as unique as them and aids their health beyond traditional supplements.

Understanding that creating a bespoke vitamin can be a daunting task for some consumers, Indyvit also offer pre-created vitamin supplements that have been mastered and specialized for maximum health value – assisting with scientifically curated supplements that aid in everything from general health to personal beauty and sport.

With a successful track-record of building and scaling online businesses – and founded by online entrepreneur, Raphael Rohner – R17 Ventures AG is well-placed to assist Indyvit in its next growth spurt. Besides being a shareholder in the e-commerce store, the international agency, with headquarters in Zürich, is playing a hands-on role in Indyvit’s success through managing and executing omni-channel performance marketing, as well as Shopify development and management.

Speaking on the partnership with Indyvit, Rohner, who is also CEO of R17 Ventures AG said, “We have been working with Indyvit as a performance marketing agency for a few months now and have seen first-hand the great growth potential of this business model. As a revolutionary agency, there is a lot of synergy in us working with an online brand like Indyvit, which is revolutionizing the supplement world. I look forward to this next chapter and am excited to watch this partnership between R17 Ventures and Indvit grow from strength to strength."


Jono Duguid

Senior Business Development Manager - 12yrs+ Experience in Digital Marketing