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2022 Trends: Paid Social
Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...
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2022 Trends: Content Marketing & Graphic Design Trends for Marketing
Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...
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Wrapping Up 2021 - Reviewing a Year of Big Changes and Trends in Performance Marketing
2021 certainly was one of the biggest years in Performance Marketing and Paid Media.
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Email Automation with Klaviyo for E-Commerce Platforms
Email automated flows are a great way to drive additional purchase conversions within e-commerce. From abandoned cart flows, to email automations that keep shoppers engaging with ...
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Top 5 Tips: Leadership & Performance Marketing
Watch David dos Santos, our Chief Operations Officer and CEO Raphael Rohner talk about the leadership role in a very agile and cross-functional company like we are at R17 ...
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Performance Marketing: 5 steps to increase your ROI
The Internet has forever changed the way consumers discover and shop for products. Especially since last year e-commerce experienced a huge upswing due to the lockdown. And so, ...
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Strategic Planning in Paid Media & 3 Tools To Help
Watch R17 Ventures CEO, Raphael Rohner and Senior Performance Marketer, Kyra Engelbrecht, talk about the importance of strategic planning for special annual events in your paid ...
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How does Google's new Performance Max campaign work?
Learn about Google's new campaign launch Performance Max. What exactly is it? What are the benefits of this new tool in e-commerce? And how can it boost the ad performance of your ...
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How to test your product range with Facebook Paid Media
R17 Ventures CEO Raphael Rohner reveals how you can test a product range with the help of paid media - especially Facebook Ads. This approach helps you decide which products will ...
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How to use the psychology of emotional design for marketing strategy
Emotional design is the link between neuromarketing and personality neuroscience. The goal is to appeal to a range of emotions in consumers, guide them to the end of the sales ...
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The 3 most important SMS & email marketing flows (10 point checklist)
Email marketing and SMS flows are something very fundamental in e-commerce. Essentially, it's about: how do you turn first-time buyers, who you typically get via paid media ...
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What is LTV-based ROAS - And why is it so important for your online business?
If you are active in the e-commerce sector or operate an online shop, then you will certainly have either already heard of the terms LTV and ROAS or even have to deal with them on ...
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Cape Town Establishes Itself as Africa's Silicon Valley
South Africa's metropolis on the Cape of Good Hope has a world-class digital ecosystem Cape Town - the Silicon Valley of Africa: You probably already knew: We at R17 Ventures ...
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Neuromarketing in action: Create irresistible advertising campaigns
Have you ever wished you could see into the minds of your customers to find out their motivations, preferences and decisions? The good news is: you can, and with neuromarketing.
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Get the most out of Cyber Monday & Black Friday with these 4 tips
Black Friday 2021 is scheduled for November 26th, followed by Cyber Monday on Monday November 29th. What began as an American shopping frenzy with brazen discounts on Christmas ...
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