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How to test your product range with Facebook Paid Media
R17 Ventures CEO Raphael Rohner reveals how you can test a product range with the help of paid media - especially Facebook Ads. This approach helps you decide which products will ...
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How to use the psychology of emotional design for marketing strategy
Emotional design is the link between neuromarketing and personality neuroscience. The goal is to appeal to a range of emotions in consumers, guide them to the end of the sales ...
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The 3 most important SMS & email marketing flows (10 point checklist)
Email marketing and SMS flows are something very fundamental in e-commerce. Essentially, it's about: how do you turn first-time buyers, who you typically get via paid media ...
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What is LTV-based ROAS - And why is it so important for your online business?
If you are active in the e-commerce sector or operate an online shop, then you will certainly have either already heard of the terms LTV and ROAS or even have to deal with them on ...
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Cape Town Establishes Itself as Africa's Silicon Valley
South Africa's metropolis on the Cape of Good Hope has a world-class digital ecosystem Cape Town - the Silicon Valley of Africa: You probably already knew: We at R17 Ventures ...
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Neuromarketing in action: Create irresistible advertising campaigns
Have you ever wished you could see into the minds of your customers to find out their motivations, preferences and decisions? The good news is: you can, and with neuromarketing.
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Get the most out of Cyber Monday & Black Friday with these 4 tips
Black Friday 2021 is scheduled for November 26th, followed by Cyber Monday on Monday November 29th. What began as an American shopping frenzy with brazen discounts on Christmas ...
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This is how you use the social media ads of your competitors for your own marketing success
Ad optimization tests are becoming more and more challenging as social media platforms continue to evolve. However, since more than two-thirds of digital advertising expenditure ...
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Top or flop? 6 KPIs to demonstrate the potential of your online shop
What are the most important indicators when evaluating an e-commerce business model? Our CEO Raphael explains which 6 KPI's we use at R17 Ventures to assess the potential of an ...
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Social Media Marketing 2021: The 6 Most Effective Social Platforms
While there are hundreds of different marketing strategies in the world of digital marketing, only one can deliver consistent revenue from day one: social media marketing.
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15 tips for choosing the best online marketing agency for business
Why is it so important to find the right online marketing agency for your digital marketing?
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Pinterest Ads are adding new Pin Insights to provide more insight into how your ads are performing
Pinterest Ads continues to expand its insight tools and adds two new metrics for Pinterest Premiere and Idea Pins - Pinterest's version of the "Stories" known from other social ...
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Increase Your Reach and Increase Your Sales With TikTok Spark Ads
The most popular social media channel of the moment, TikTok, has launched a new advertising option that allows brands to use organic content that is already popular in their ads. ...
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Bing Ads: 11 surprising reasons to try Microsoft advertising
When it comes to PPC (pay-per-click)advertising, Google Ads comes to mind immediately. It is often forgotten that Google is not the only search engine in the wide world of the ...
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Facebook News 2021: Business Tools, Tracking Updates After iOS 14.5+
What innovations can we expect next on Facebook? And given the developments associated with the iOS 14.5+ update, what should your company plan as part of its Facebook marketing ...
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