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How does Google's new Performance Max campaign work?
Learn about Google's new campaign launch Performance Max. What exactly is it? What are ...
How to test your product range with Facebook Paid Media
R17 Ventures CEO Raphael Rohner reveals how you can test a product range with the help of ...
How to use the psychology of emotional design for marketing strategy
Emotional design is the link between neuromarketing and personality neuroscience. The ...
The 3 most important SMS & email marketing flows (10 point checklist)
Email marketing and SMS flows are something very fundamental in e-commerce. Essentially, ...
What is LTV-based ROAS - And why is it so important for your online business?
If you are active in the e-commerce sector or operate an online shop, then you will ...
Cape Town Establishes Itself as Africa's Silicon Valley
South Africa's metropolis on the Cape of Good Hope has a world-class digital ecosystem ...
Neuromarketing in action: Create irresistible advertising campaigns
Have you ever wished you could see into the minds of your customers to find out their ...
Get the most out of Cyber Monday & Black Friday with these 4 tips
Black Friday 2021 is scheduled for November 26th, followed by Cyber Monday on Monday ...
This is how you use the social media ads of your competitors for your own marketing success
Ad optimization tests are becoming more and more challenging as social media platforms ...
Top or flop? 6 KPIs to demonstrate the potential of your online shop
What are the most important indicators when evaluating an e-commerce business model? Our ...
Social Media Marketing 2021: The 6 Most Effective Social Platforms
While there are hundreds of different marketing strategies in the world of digital ...
15 tips for choosing the best online marketing agency for business
Why is it so important to find the right online marketing agency for your digital ...
Pinterest Ads are adding new Pin Insights to provide more insight into how your ads are performing
Pinterest Ads continues to expand its insight tools and adds two new metrics for ...
Increase Your Reach and Increase Your Sales With TikTok Spark Ads
The most popular social media channel of the moment, TikTok, has launched a new ...
Bing Ads: 11 surprising reasons to try Microsoft advertising
When it comes to PPC (pay-per-click)advertising, Google Ads comes to mind immediately. It ...