R17 Blog

News, trends, and more.

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Insights, news and more from the team on the front line.

indyvit r17 ventures shareholder
newsflash Mar 2022 min read

R17 Ventures AG becomes shareholder in Indyvit AG

‍R17 Ventures AG is proud to announce that it has become a shareholder in the personalized vitamin supplement e-commerce store, Indyvit AG.

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google ads
trends Jan 2022 min read

2022 Trends: SEM / Google Ads

Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...

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2022 Trends: Paid Social | R17 Ventures AG
trends Jan 2022 min read

2022 Trends: Paid Social

Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...

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2022 Trends: Content Marketing & Graphic Design | R17 Ventures AG
trends Jan 2022 min read

2022 Trends: Content Marketing & Graphic Design Trends for Marketing

Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...

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Wrapping Up 2021 | Paid Media & PPC News from R17 Ventures
trends Dec 2021 min read

Wrapping Up 2021 - Reviewing a Year of Big Changes and Trends in Performance Marketing

2021 certainly was one of the biggest years in Performance Marketing and Paid Media. ‍

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Email Automation with Klaviyo | R17 Ventures AG
strategy Dec 2021 min read

Email Automation with Klaviyo for E-Commerce Platforms

‍Email automated flows are a great way to drive additional purchase conversions within e-commerce. From abandoned cart flows, to email automations that keep shoppers engaging with ...

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Leadership & Performance Marketing | R17 Ventures AG
management Dec 2021 min read

Top 5 Tips: Leadership & Performance Marketing

Watch David dos Santos, our Chief Operations Officer and CEO Raphael Rohner talk about the leadership role in a very agile and cross-functional company like we are at R17 ...

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5 steps to increase your ROI | R17 Ventures AG
strategy Dec 2021 min read

Performance Marketing: 5 steps to increase your ROI

‍The Internet has forever changed the way consumers discover and shop for products. Especially since last year e-commerce experienced a huge upswing due to the lockdown. And so, ...

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Strategic Planning in Paid Media & 3 Tools To Help | R17 Ventures AG
trends Dec 2021 min read

Strategic Planning in Paid Media & 3 Tools To Help

Watch R17 Ventures CEO, Raphael Rohner and Senior Performance Marketer, Kyra Engelbrecht, talk about the importance of strategic planning for special annual events in your paid ...

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How does Google's new Performance Max campaign work? | R17 Ventures AG
trends Dec 2021 min read

How does Google's new Performance Max campaign work?

Learn about Google's new campaign launch Performance Max. What exactly is it? What are the benefits of this new tool in e-commerce? And how can it boost the ad performance of your ...

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How to test your product range with Facebook Paid Media | R17 Ventures AG
strategy Nov 2021 min read

How to test your product range with Facebook Paid Media

R17 Ventures CEO Raphael Rohner reveals how you can test a product range with the help of paid media - especially Facebook Ads. This approach helps you decide which products will ...

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Psychology of emotional design for your marketing strategy | R17 Ventures AG
strategy Nov 2021 min read

How to use the psychology of emotional design for marketing strategy

Emotional design is the link between neuromarketing and personality neuroscience. The goal is to appeal to a range of emotions in consumers, guide them to the end of the sales ...

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SMS & email marketing flows | R17 Ventures AG
strategy Oct 2021 min read

The 3 most important SMS & email marketing flows (10 point checklist)

Email marketing and SMS flows are something very fundamental in e-commerce. Essentially, it's about: how do you turn first-time buyers, who you typically get via paid media ...

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What is LTV-based ROAS | R17 Ventures AG
strategy Oct 2021 min read

What is LTV-based ROAS - And why is it so important for your online business?

If you are active in the e-commerce sector or operate an online shop, then you will certainly have either already heard of the terms LTV and ROAS or even have to deal with them on ...

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Cape Town Establishes Itself as Africa's Silicon Valley | Paid Media & PPC News from R17 Ventures
miscellaneous Oct 2021 min read

Cape Town Establishes Itself as Africa's Silicon Valley

South Africa's metropolis on the Cape of Good Hope has a world-class digital ecosystem ‍Cape Town - the Silicon Valley of Africa: You probably already knew: We at R17 Ventures ...

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