R17 Blog

News, trends, and more.

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Insights, news and more from the team on the front line.

strategy Jun 2024 min read

TikTok Debuts AI-Powered Ad Automation Tools

TikTok has launched a suite of AI-powered ad automation tools designed to help brands streamline their advertising efforts. These new capabilities will enable brands to centralise ...

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strategy Jun 2024 min read

Meta Sets New Transparency Standards for Political Ads

In a significant move to enhance transparency and accountability in political advertising, Meta, the parent company of Facebook, has introduced new standards aimed at providing ...

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strategy May 2024 min read

TikTok’s New Search Ecosystem: Boost Brand Visibility

In the dynamic world of social media, TikTok is redefining how brands engage with consumers through its unique, community-driven search ecosystem. This innovative approach not ...

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strategy May 2024 min read

Master PPC & SEA: A Detailed Guide to Effective Ads

In the rapidly evolving digital landscape, Pay-Per-Click (PPC) and Search Engine Advertising (SEA) have emerged as cornerstone strategies for businesses aiming to enhance their ...

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strategy May 2024 min read

Google Tests AI Ads: Simplifying Complex Purchases

Google has initiated tests for AI-powered advertisements designed to assist users with complex purchases. This innovative approach utilizes artificial intelligence to deliver ...

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strategy May 2024 min read

Unlocking the Secrets of High-Converting E-commerce Landing Pages

At R17 Ventures, our expertise lies in crafting landing pages that not only capture attention but also efficiently convert browsers into loyal customers. A high-converting ...

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strategy May 2024 min read

The Importance Of Campaign Naming Conventions in Digital Advertising

One fundamental that is often overlooked in performance marketing is the adoption of robust naming conventions for online digital advertising campaigns. This might seem trivial at ...

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strategy Apr 2024 min read

Turn Your Landing Page Into A Lead Generation Powerhouse

At R17 Ventures, our expertise lies in crafting landing pages that not only capture attention but also efficiently convert browsers into loyal customers. A high-converting lead ...

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strategy Sep 2023 min read

Study: 5 Tips for Happier Customers in E-Commerce

Today, online shops are facing ever-increasing competitive pressure. If you want to hold your own in the battle for market share, you have to stand out from the competition. Great ...

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strategy Aug 2023 min read

5 Successful Strategies for Black Friday / Cyber Monday 2023

With Black Friday / Cyber Monday (BFCM) weekend approaching from 24-27 November 2023, we at R17 Ventures AG - the no.1 digital performance marketing agency - are sharing insights ...

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strategy Jul 2023 min read

Webinar: Product and Market-Fit Testing with Paid Social

Use social media advertising for testing your product or market-fit prior to investing thousands or even millions of dollars –this is the message that leading digital agency, R17 ...

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strategy Jun 2023 min read

Webinar: Boost Acquisition in Finance & Private Markets via Digital

Discover how you can harness digital to increase your client acquisition in financial and private markets. ‍

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festive creatives
strategy Oct 2022 min read

Do's & Don'ts For Your Creative Strategy This Festive Season

Maximize your brand's impact this festive season with our essential guide to the do's and don'ts of creative strategy, ensuring your holiday marketing is joyful, inclusive, and ...

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Email Automation with Klaviyo | R17 Ventures AG
strategy Dec 2021 min read

Email Automation with Klaviyo for E-Commerce Platforms

‍Email automated flows are a great way to drive additional purchase conversions within e-commerce. From abandoned cart flows, to email automations that keep shoppers engaging with ...

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5 steps to increase your ROI | R17 Ventures AG
strategy Dec 2021 min read

Performance Marketing: 5 steps to increase your ROI

‍The Internet has forever changed the way consumers discover and shop for products. Especially since last year e-commerce experienced a huge upswing due to the lockdown. And so, ...

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