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How to test your product range with Facebook Paid Media
R17 Ventures CEO Raphael Rohner reveals how you can test a product range with the help of paid media - especially Facebook Ads. This approach helps you decide which products will ...
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How to use the psychology of emotional design for marketing strategy
Emotional design is the link between neuromarketing and personality neuroscience. The goal is to appeal to a range of emotions in consumers, guide them to the end of the sales ...
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The 3 most important SMS & email marketing flows (10 point checklist)
Email marketing and SMS flows are something very fundamental in e-commerce. Essentially, it's about: how do you turn first-time buyers, who you typically get via paid media ...
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What is LTV-based ROAS - And why is it so important for your online business?
If you are active in the e-commerce sector or operate an online shop, then you will certainly have either already heard of the terms LTV and ROAS or even have to deal with them on ...
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Get the most out of Cyber Monday & Black Friday with these 4 tips
Black Friday 2021 is scheduled for November 26th, followed by Cyber Monday on Monday November 29th. What began as an American shopping frenzy with brazen discounts on Christmas ...
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This is how you use the social media ads of your competitors for your own marketing success
Ad optimization tests are becoming more and more challenging as social media platforms continue to evolve. However, since more than two-thirds of digital advertising expenditure ...
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Top or flop? 6 KPIs to demonstrate the potential of your online shop
What are the most important indicators when evaluating an e-commerce business model? Our CEO Raphael explains which 6 KPI's we use at R17 Ventures to assess the potential of an ...
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Pinterest Ads are adding new Pin Insights to provide more insight into how your ads are performing
Pinterest Ads continues to expand its insight tools and adds two new metrics for Pinterest Premiere and Idea Pins - Pinterest's version of the "Stories" known from other social ...
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Bing Ads: 11 surprising reasons to try Microsoft advertising
When it comes to PPC (pay-per-click)advertising, Google Ads comes to mind immediately. It is often forgotten that Google is not the only search engine in the wide world of the ...
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Facebook News 2021: Business Tools, Tracking Updates After iOS 14.5+
What innovations can we expect next on Facebook? And given the developments associated with the iOS 14.5+ update, what should your company plan as part of its Facebook marketing ...
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Your ultimate 4-week video marketing strategy for successful video ads
Are you looking for ways to improve your social media marketing strategy? Want to know how you embed video marketing on any social network and thereby improve your ROI? Then read ...
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