R17 Blog

News, trends, and more.

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Insights, news and more from the team on the front line.

strategy Apr 2025 min read

25 E-Commerce Shipping & Returns Tips for a Better Customer Experience

The post-purchase experience is a crucial factor for long-term customer satisfaction in online retail. A recent study on the post-purchase experience in Switzerland highlights the ...

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strategy Sep 2023 min read

Study: 5 Tips for Happier Customers in E-Commerce

Today, online shops are facing ever-increasing competitive pressure. If you want to hold your own in the battle for market share, you have to stand out from the competition. Great ...

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updates to google search
trends Oct 2022 min read

Google Search Is Changing

Here are some of the biggest upcoming trends that will have an impact on your Google Ads performance: More ways to search; Richer search results & more on-page exploration; ...

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google analytics ga4
trends Sep 2022 min read

What is Google Analytics 4?

Google announced that from the first of July 2023, the previous version known as Universal Analytics will no longer be processing data and GA4 will become the default option for ...

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google ads
trends Aug 2022 min read

4 New Features for Google Discovery Ads

Google have announced that they're changing things up and giving advertisers even more options with Discovery Ads, as the search engine advertising giant aims to help paid media ...

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microsoft ads updates
trends Aug 2022 min read

9 updates to Microsoft Ads

There are 9 new updates coming to Microsoft Ads in August 2022. The news was announced at the beginning of the month. ‍

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google ads
trends Jan 2022 min read

2022 Trends: SEM / Google Ads

Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...

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2022 Trends: Paid Social | R17 Ventures AG
trends Jan 2022 min read

2022 Trends: Paid Social

Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...

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2022 Trends: Content Marketing & Graphic Design | R17 Ventures AG
trends Jan 2022 min read

2022 Trends: Content Marketing & Graphic Design Trends for Marketing

Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...

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Wrapping Up 2021 | Paid Media & PPC News from R17 Ventures
trends Dec 2021 min read

Wrapping Up 2021 - Reviewing a Year of Big Changes and Trends in Performance Marketing

2021 certainly was one of the biggest years in Performance Marketing and Paid Media. ‍

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Strategic Planning in Paid Media & 3 Tools To Help | R17 Ventures AG
trends Dec 2021 min read

Strategic Planning in Paid Media & 3 Tools To Help

Watch R17 Ventures CEO, Raphael Rohner and Senior Performance Marketer, Kyra Engelbrecht, talk about the importance of strategic planning for special annual events in your paid ...

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How does Google's new Performance Max campaign work? | R17 Ventures AG
trends Dec 2021 min read

How does Google's new Performance Max campaign work?

Learn about Google's new campaign launch Performance Max. What exactly is it? What are the benefits of this new tool in e-commerce? And how can it boost the ad performance of your ...

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Neuromarketing | R17 Ventures AG
trends Sep 2021 min read

Neuromarketing in action: Create irresistible advertising campaigns

Have you ever wished you could see into the minds of your customers to find out their motivations, preferences and decisions? The good news is: you can, and with neuromarketing.‍

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Social Media Marketing 2021 | R17 Ventures AG
trends Aug 2021 min read

Social Media Marketing 2021: The 6 Most Effective Social Platforms

While there are hundreds of different marketing strategies in the world of digital marketing, only one can deliver consistent revenue from day one: social media marketing.

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TikTok Ads | R17 Ventures AG
trends Jul 2021 min read

Increase Your Reach and Increase Your Sales With TikTok Spark Ads

‍The most popular social media channel of the moment, TikTok, has launched a new advertising option that allows brands to use organic content that is already popular in their ads. ...

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