Why We Recommend Ganira as a Closing and Lead-Qualification Partner
At R17 Ventures we focus on what we do best: generating demand, producing qualified inbound leads and driving performance through paid media, CRO and CRM automation. In many ...
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Top Performance Marketing Agencies in 2025 (Updated)
Ready to boost your brand's online performance? Performance marketing drives measurable results.
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What Makes a Digital Agency the Best in Europe?
Choosing the right digital agency is crucial for businesses in Europe focused on achieving sustainable growth and tangible results. In a competitive market, what sets the leading ...
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What Makes a Digital Agency the Best in Germany?
Selecting the right digital agency in Germany's highly competitive and sophisticated digital landscape is critical decision and can determine the trajectory of your business ...
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What Makes a Digital Agency the Best in Switzerland?
Selecting the right digital agency is a pivotal decision for Swiss businesses committed to sustainable growth and measurable outcomes. So, what distinguishes truly exceptional ...
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Turn Performance Testing into Market Research - Without Burning Budget
In traditional marketing, companies spend tens of thousands on market research—focus groups, surveys, brand studies—only to find out their messaging doesn't convert when it ...
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This 3-Step System Turns Meta Ad Clicks into Sales
If you're looking to scale your Meta ad campaigns more effectively, having the right system in place can make all the difference. This solution is designed to help you build ...
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25 E-Commerce Shipping & Returns Tips for a Better Customer Experience
The post-purchase experience is a crucial factor for long-term customer satisfaction in online retail. A recent study on the post-purchase experience in Switzerland highlights the ...
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How to Use Video Editing for Effective Digital Marketing Campaigns
Video is one of the most powerful tools for digital marketers today. With more people watching videos online than ever, it’s become an essential way to engage with audiences. But, ...
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Why Your Full-Funnel Strategy Isn’t Working – and How to Fix It
Let’s talk about something no one in digital marketing wants to admit: Most full-funnel strategies are broken.
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Boosting Conversion Rates with AI Video Creation Tools
In the fast-paced digital landscape, businesses are constantly seeking innovative ways to increase conversion rates. One of the most effective methods emerging in recent years is ...
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A Framework To Understand And Identify Your Dream Buyer
At R17 Ventures, we understand that truly knowing your customer is the cornerstone of any successful marketing strategy. Before you dive into setting up ads or building funnels, ...
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R17's Meta Metrics Cheat Sheet: Analyze Creative Performance
Understanding and optimizing the metrics behind your campaigns is crucial for success. To help you navigate this complex world of abbreviations and acronyms that determine ...
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Unlocking Ad Performance with R17's Creative Testing Framework
At R17 Ventures, we understand that the key to sustained success in digital advertising lies in creating compelling, high-performing ads. With the competition heating up and ...
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Reach Your Targets with Our Free ROI Calculator
Hitting your ROI targets can be tricky, especially when you’re unsure of which metrics to look at or which strategies to implement. At R17 Ventures, we specialise in crafting the ...
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Google Analytics Enhances Paid Search Attribution in Latest Update
In a significant advancement for digital marketing, Google Analytics 4 (GA4) has updated its attribution models to better recognise the impact of paid search campaigns on ...
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LinkedIn Complies with EU DSA: Group Targeting Disabled
LinkedIn has ceased allowing advertisers to target users in Europe based on Groups data, complying with the stringent regulations of the EU's Digital Services Act (DSA). This move ...
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Google Ads phasing out card payments
Google Ads is making changes to its payment methods, requiring certain high-spending advertisers to transition from credit or debit card payments to bank-based options by July 31. ...
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YouTube Embeds Ads into Videos to Beat Ad Blockers
YouTube, the world's leading video-sharing platform, has implemented a new strategy to counteract the rising prevalence of ad blockers. By embedding advertisements directly into ...
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Amazon’s 'Performance+' AI Ads: Smarter, Cheaper Results
In a significant development for digital marketing, Amazon has introduced its AI-powered 'Performance+' ads, designed to revolutionise campaign management and optimisation. ...
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PayPal Launches Ad Network Fuelled by User Purchase Data
PayPal has announced the launch of a new ad network that leverages user purchase data to offer personalised promotions and advertising. With approximately 400 million users ...
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Recover Abandoned Carts in 6 Easy Steps
At R17 Ventures, we specialize in crafting strategies that help businesses reclaim lost revenue from abandoned shopping carts. With ad costs rising and customer retention becoming ...
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Google Ads Restricts Brand Names & Logos From AI Image Generation
Google Ads has announced a significant update concerning the use of AI image generation tools within its advertising platform. This update clarifies that AI tools integrated into ...
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TikTok Debuts AI-Powered Ad Automation Tools
TikTok has launched a suite of AI-powered ad automation tools designed to help brands streamline their advertising efforts. These new capabilities will enable brands to centralise ...
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Meta Sets New Transparency Standards for Political Ads
In a significant move to enhance transparency and accountability in political advertising, Meta, the parent company of Facebook, has introduced new standards aimed at providing ...
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TikTok’s New Search Ecosystem: Boost Brand Visibility
In the dynamic world of social media, TikTok is redefining how brands engage with consumers through its unique, community-driven search ecosystem. This innovative approach not ...
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Master PPC & SEA: A Detailed Guide to Effective Ads
In the rapidly evolving digital landscape, Pay-Per-Click (PPC) and Search Engine Advertising (SEA) have emerged as cornerstone strategies for businesses aiming to enhance their ...
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Google Tests AI Ads: Simplifying Complex Purchases
Google has initiated tests for AI-powered advertisements designed to assist users with complex purchases. This innovative approach utilizes artificial intelligence to deliver ...
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Unlocking the Secrets of High-Converting E-commerce Landing Pages
At R17 Ventures, our expertise lies in crafting landing pages that not only capture attention but also efficiently convert browsers into loyal customers. A high-converting ...
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The Importance Of Campaign Naming Conventions in Digital Advertising
One fundamental that is often overlooked in performance marketing is the adoption of robust naming conventions for online digital advertising campaigns. This might seem trivial at ...
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Turn Your Landing Page Into A Lead Generation Powerhouse
At R17 Ventures, our expertise lies in crafting landing pages that not only capture attention but also efficiently convert browsers into loyal customers. A high-converting lead ...
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Top Performance Marketing Agencies in 2024
Ready to boost your brand's online performance? Performance marketing drives measurable results.
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Study: 5 Tips for Happier Customers in E-Commerce
Today, online shops are facing ever-increasing competitive pressure. If you want to hold your own in the battle for market share, you have to stand out from the competition. Great ...
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5 Successful Strategies for Black Friday / Cyber Monday 2023
With Black Friday / Cyber Monday (BFCM) weekend approaching from 24-27 November 2023, we at R17 Ventures AG - the no.1 digital performance marketing agency - are sharing insights ...
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Webinar: Product and Market-Fit Testing with Paid Social
Use social media advertising for testing your product or market-fit prior to investing thousands or even millions of dollars –this is the message that leading digital agency, R17 ...
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Webinar: Boost Acquisition in Finance & Private Markets via Digital
Discover how you can harness digital to increase your client acquisition in financial and private markets.
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R17 Recognised as one of the Fastest Growing Agencies Worldwide
R17 Ventures AG has achieved a remarkable feat by securing a coveted spot on the prestigious Clutch 100 list for 2023. Created by Clutch.co, a renowned B2B ratings and reviews ...
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R17 Academy X Cape Talk
Pippa talks to Ibongwe Mazosiwe and Tyla Rautenbach, both with R17 Ventures. Our career acceleration programme offers young South Africans the opportunity to intern in the online ...
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ChatGPT vs Humans
On Tuesday, 28 February 2023, R17 Ventures, in collaboration with the Embassy of Switzerland in South Africa, hosted a team of delegates, entrepreneurs, tertiary education ...
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Do's & Don'ts For Your Creative Strategy This Festive Season
Maximize your brand's impact this festive season with our essential guide to the do's and don'ts of creative strategy, ensuring your holiday marketing is joyful, inclusive, and ...
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Google Search Is Changing
Here are some of the biggest upcoming trends that will have an impact on your Google Ads performance: More ways to search; Richer search results & more on-page exploration; ...
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What is Google Analytics 4?
Google announced that from the first of July 2023, the previous version known as Universal Analytics will no longer be processing data and GA4 will become the default option for ...
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5 Impactful Google Ad Extensions
Google Ad Extensions are additional assets of information you can apply to your ads to make your offering more appealing.
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4 New Features for Google Discovery Ads
Google have announced that they're changing things up and giving advertisers even more options with Discovery Ads, as the search engine advertising giant aims to help paid media ...
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9 updates to Microsoft Ads
There are 9 new updates coming to Microsoft Ads in August 2022. The news was announced at the beginning of the month.
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R17 Ventures AG becomes shareholder in Indyvit AG
R17 Ventures AG is proud to announce that it has become a shareholder in the personalized vitamin supplement e-commerce store, Indyvit AG.
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2022 Trends: SEM / Google Ads
Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...
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2022 Trends: Paid Social
Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...
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2022 Trends: Content Marketing & Graphic Design Trends for Marketing
Entering a new year can bring with it a lot of uncertainties. That's why having a world class Performance Marketing partner like R17 Ventures - with a track-record for being ahead ...
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Wrapping Up 2021 - Reviewing a Year of Big Changes and Trends in Performance Marketing
2021 certainly was one of the biggest years in Performance Marketing and Paid Media.
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Email Automation with Klaviyo for E-Commerce Platforms
Email automated flows are a great way to drive additional purchase conversions within e-commerce. From abandoned cart flows, to email automations that keep shoppers engaging with ...
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Top 5 Tips: Leadership & Performance Marketing
Watch David dos Santos, our Chief Operations Officer and CEO Raphael Rohner talk about the leadership role in a very agile and cross-functional company like we are at R17 ...
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Performance Marketing: 5 steps to increase your ROI
The Internet has forever changed the way consumers discover and shop for products. Especially since last year e-commerce experienced a huge upswing due to the lockdown. And so, ...
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Strategic Planning in Paid Media & 3 Tools To Help
Watch R17 Ventures CEO, Raphael Rohner and Senior Performance Marketer, Kyra Engelbrecht, talk about the importance of strategic planning for special annual events in your paid ...
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How does Google's new Performance Max campaign work?
Learn about Google's new campaign launch Performance Max. What exactly is it? What are the benefits of this new tool in e-commerce? And how can it boost the ad performance of your ...
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How to test your product range with Facebook Paid Media
R17 Ventures CEO Raphael Rohner reveals how you can test a product range with the help of paid media - especially Facebook Ads. This approach helps you decide which products will ...
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How to use the psychology of emotional design for marketing strategy
Emotional design is the link between neuromarketing and personality neuroscience. The goal is to appeal to a range of emotions in consumers, guide them to the end of the sales ...
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The 3 most important SMS & email marketing flows (10 point checklist)
Email marketing and SMS flows are something very fundamental in e-commerce. Essentially, it's about: how do you turn first-time buyers, who you typically get via paid media ...
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What is LTV-based ROAS - And why is it so important for your online business?
If you are active in the e-commerce sector or operate an online shop, then you will certainly have either already heard of the terms LTV and ROAS or even have to deal with them on ...
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Cape Town Establishes Itself as Africa's Silicon Valley
South Africa's metropolis on the Cape of Good Hope has a world-class digital ecosystem Cape Town - the Silicon Valley of Africa: You probably already knew: We at R17 Ventures ...
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Neuromarketing in action: Create irresistible advertising campaigns
Have you ever wished you could see into the minds of your customers to find out their motivations, preferences and decisions? The good news is: you can, and with neuromarketing.
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Get the most out of Cyber Monday & Black Friday with these 4 tips
Black Friday 2021 is scheduled for November 26th, followed by Cyber Monday on Monday November 29th. What began as an American shopping frenzy with brazen discounts on Christmas ...
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This is how you use the social media ads of your competitors for your own marketing success
Ad optimization tests are becoming more and more challenging as social media platforms continue to evolve. However, since more than two-thirds of digital advertising expenditure ...
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Top or flop? 6 KPIs to demonstrate the potential of your online shop
What are the most important indicators when evaluating an e-commerce business model? Our CEO Raphael explains which 6 KPI's we use at R17 Ventures to assess the potential of an ...
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Social Media Marketing 2021: The 6 Most Effective Social Platforms
While there are hundreds of different marketing strategies in the world of digital marketing, only one can deliver consistent revenue from day one: social media marketing.
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15 tips for choosing the best online marketing agency for business
Why is it so important to find the right online marketing agency for your digital marketing?
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Pinterest Ads are adding new Pin Insights to provide more insight into how your ads are performing
Pinterest Ads continues to expand its insight tools and adds two new metrics for Pinterest Premiere and Idea Pins - Pinterest's version of the "Stories" known from other social ...
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Increase Your Reach and Increase Your Sales With TikTok Spark Ads
The most popular social media channel of the moment, TikTok, has launched a new advertising option that allows brands to use organic content that is already popular in their ads. ...
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Bing Ads: 11 surprising reasons to try Microsoft advertising
When it comes to PPC (pay-per-click)advertising, Google Ads comes to mind immediately. It is often forgotten that Google is not the only search engine in the wide world of the ...
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Facebook News 2021: Business Tools, Tracking Updates After iOS 14.5+
What innovations can we expect next on Facebook? And given the developments associated with the iOS 14.5+ update, what should your company plan as part of its Facebook marketing ...
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Your ultimate 4-week video marketing strategy for successful video ads
Are you looking for ways to improve your social media marketing strategy? Want to know how you embed video marketing on any social network and thereby improve your ROI? Then read ...
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