News

News, digital performance marketing insights and digital media tips from R17 Ventures.

Why We Recommend Ganira as a Closing and Lead-Qualification Partner

Top Performance Marketing Agencies in 2025 (Updated)

What Makes a Digital Agency the Best in Europe?

What Makes a Digital Agency the Best in Germany?

What Makes a Digital Agency the Best in Switzerland?

Turn Performance Testing into Market Research - Without Burning Budget

This 3-Step System Turns Meta Ad Clicks into Sales

25 E-Commerce Shipping & Returns Tips for a Better Customer Experience

How to Use Video Editing for Effective Digital Marketing Campaigns

Why Your Full-Funnel Strategy Isn’t Working – and How to Fix It

Boosting Conversion Rates with AI Video Creation Tools

A Framework To Understand And Identify Your Dream Buyer

R17's Meta Metrics Cheat Sheet: Analyze Creative Performance

Unlocking Ad Performance with R17's Creative Testing Framework

Reach Your Targets with Our Free ROI Calculator

Google Analytics Enhances Paid Search Attribution in Latest Update

LinkedIn Complies with EU DSA: Group Targeting Disabled

Google Ads phasing out card payments

YouTube Embeds Ads into Videos to Beat Ad Blockers

Amazon’s 'Performance+' AI Ads: Smarter, Cheaper Results

PayPal Launches Ad Network Fuelled by User Purchase Data

Recover Abandoned Carts in 6 Easy Steps

Google Ads Restricts Brand Names & Logos From AI Image Generation

TikTok Debuts AI-Powered Ad Automation Tools

Meta Sets New Transparency Standards for Political Ads

TikTok’s New Search Ecosystem: Boost Brand Visibility

Master PPC & SEA: A Detailed Guide to Effective Ads

Google Tests AI Ads: Simplifying Complex Purchases

Unlocking the Secrets of High-Converting E-commerce Landing Pages

The Importance Of Campaign Naming Conventions in Digital Advertising

Turn Your Landing Page Into A Lead Generation Powerhouse

Top Performance Marketing Agencies in 2024

Study: 5 Tips for Happier Customers in E-Commerce

5 Successful Strategies for Black Friday / Cyber Monday 2023

Webinar: Product and Market-Fit Testing with Paid Social

Webinar: Boost Acquisition in Finance & Private Markets via Digital

R17 Recognised as one of the Fastest Growing Agencies Worldwide

R17 Academy X Cape Talk

ChatGPT vs Humans

Do's & Don'ts For Your Creative Strategy This Festive Season

Google Search Is Changing

What is Google Analytics 4?

5 Impactful Google Ad Extensions

4 New Features for Google Discovery Ads

9 updates to Microsoft Ads

R17 Ventures AG becomes shareholder in Indyvit AG

2022 Trends: SEM / Google Ads

2022 Trends: Paid Social

2022 Trends: Content Marketing & Graphic Design Trends for Marketing

Wrapping Up 2021 - Reviewing a Year of Big Changes and Trends in Performance Marketing

Email Automation with Klaviyo for E-Commerce Platforms

Top 5 Tips: Leadership & Performance Marketing

Performance Marketing: 5 steps to increase your ROI

Strategic Planning in Paid Media & 3 Tools To Help

How does Google's new Performance Max campaign work?

How to test your product range with Facebook Paid Media

How to use the psychology of emotional design for marketing strategy

The 3 most important SMS & email marketing flows (10 point checklist)

What is LTV-based ROAS - And why is it so important for your online business?

Cape Town Establishes Itself as Africa's Silicon Valley

Neuromarketing in action: Create irresistible advertising campaigns

Get the most out of Cyber Monday & Black Friday with these 4 tips

This is how you use the social media ads of your competitors for your own marketing success

Top or flop? 6 KPIs to demonstrate the potential of your online shop

Social Media Marketing 2021: The 6 Most Effective Social Platforms

15 tips for choosing the best online marketing agency for business

Pinterest Ads are adding new Pin Insights to provide more insight into how your ads are performing

Increase Your Reach and Increase Your Sales With TikTok Spark Ads

Bing Ads: 11 surprising reasons to try Microsoft advertising

Facebook News 2021: Business Tools, Tracking Updates After iOS 14.5+

Your ultimate 4-week video marketing strategy for successful video ads